Online store

Next month, Kaufland will officially enter the world of ecommerce. For the first time, the German hypermarket chain will be visible as a new operator on the previous online marketplace of Real, the company it acquired in June last year.

Facebook Shops, a place for discovering business and searching for products in the Facebook app, is rolling out to users in the United Kingdom. It marks the first European market where the Facebook feature is available.

Honèstica is a new online shop from Spain, that only sells ethical and sustainable products that are made in Spain. It offers all kinds of products, from cosmetics and decorative items, to fashion, face masks and peach jam.

Todos Tus Libros is a new online platform, formed by more than 700 bookstores in Spain. Together, they want to unite against ecommerce giants such as Amazon. The independent sellers seek to gain a foothold in the online books market.

Amazon isn't the fashion leader that it – and others -  might have expected. In Germany for example, the company only ranks sixth among the top-selling online fashion retailers. So, it's far from a market leader. But why is this? What can Amazon learn from the real fashion leaders?

Worten has closed 17 physical stores in Spain and will instead focus more on its online sales channel, after adding continuous losses since 1998. The Portuguese electronics retailer has entered into dissolution several times and, according to its auditor PwC, hasn't provided all the information required to guarantee a viability plan.

Trouw Nutrition, a major player in animal nutrition, has decided to digitize its offering on a large scale. It turned its outdated ordering tool into a modern online sales solution, thereby putting more effort into its B2B ecommerce business.

Everli, the Italian ecommerce marketplace formerly known as Supermercato24, has announced a partnership with Kaufland in Poland. The partnership allows people from 17 cities in Poland to order groceries from a Kaufland store through the Everli website or app.

Belgian supermarket chain Colruyt has launched its own fresh food delivery service, called Rose Mary. The service enables customers to order ready-made meals. For now, Rose Mary only serves consumers in the Brussels region.

In April it was announced that KaDeWe wanted an online shop. And now it's there. The ecommerce website from the famous Berlin department store starts with 3,000 articles from 100 different suppliers.

Italian department store Rinascente has launched its first online store. The ecommerce website is part of parent Central Group's omnichannel strategy. Rinascente's online shop is only aimed at Italian customers for now.

Fashion retailer Forever 21 has re-entered the ecommerce scene in Europe. The American company has launched new localized online stores for the most popular markets in Europe.

This Monday, lifestyle brand Søstrene Grene will launch its online shop in Germany. It will be the first country with an online Søstrene Grene store outside of its home market Denmark.

Nuet Aquavit says it is the first Norwegian company ever to sell spirits online. The startup offers its products from their own website with global delivery. The drinks are not for sale in Norway itself. That's because sales of alcoholic beverages have to go through state-owned channels.

H&M Group has announced the online expansion of five of its brands. This month, COS, Weekday, Monki, & Other Stories and Arket will have their collections available online in nine new markets across Europe.