Online store certifier Webshop Trustmark is launching its seal of approval for webshops in Germany and France. In its home country the Netherlands more than 4500 online stores are a member of Webshop Trustmark. The organization’s goal is to protect consumers against webshops that aren’t reliable.
There are so many online stores, a lot of consumers can no longer see the wood for the trees. That’s why some years ago trustmarks were being introduced. Retailers can submit their store but they only get approved if they follow certain rules, like showing who’s behind the store, informing the customer about his rights, providing information about returning products bought online, et cetera. Here, on this page you’ll find all the articles we’ve written about such trustmarks.
Online retailers in the Netherlands are now able to apply for the international EMOTA Trustmark. The WebwinkelKeur Foundation has become the first and only Dutch representative of the EMOTA Trustmark, which at the moment is the first Europe-wide recognized trustmark for online retailers.
Ecommerce Europe wants to launch a review system for online stores in Europe in early 2015. With this system, customers from webshops that are gathered under the accompanied trustmark can see the shop’s performance and with this information decide if they want to order there.
Ecommerce Europe has welcomed its 16th member. The German retailer association Händlerbund has joined the European umbrella organisation for online retailers. Very good news for Ecommerce Europe, as Händlerbund is one of Europe’s largest online trade associations, representing more than 30,000 online entities, of which half sell products and/or services online to consumers.
Ecommerce Europe just announced it will launch an European trustmark. Right now it’s in preparation but it will be launched on January 1, 2015. The Ecommerce Europe Trustmark is meant for all companies, with low costs and based on non-profit and self-regulation, the organization told visitors at the Global E-Commerce Summit which is happening right now in Barcelona.
The European Multi-channel and Online Trade Association launched its European trustmark for online merchants yesterday. The association, which claims to represent more than 80% of the ecommerce industry in Europe, establishes harmonized certificate criteria for all national trustmarks in Europe.
Dutch company WebwinkelKeur has announced today the launch of its Spanish equivalent eValor. In the Netherlands, WebwinkelKeur is known for the fact merchants can put its trade mark on their site, after which a page with customer experiences is implemented.
Trusted Shops, an European trustmark for online shops with buyer protection, has expanded its services to Italy and the Netherlands. An expansion to Belgium is planned to go live at the end of this month. In the Netherlands it will face serious competition with Thuiswinkel.org, who is also one of the founders of Ecommerce Europe. And that organization also wants to have a pan-European trustmark for consumers. Is this a first sign of the start of a battle for the trust of the European shop owner?
The Trusted Stores programme Google first tested in the United States may be coming to the United Kingdom later this year. The service has proved to be highly popular in the US, so an expansion to British merchants seems like the next logical thing to do.