Ecommerce in Austria is growing rapidly and so is the willingness of Austrian consumers to buy goods online. Last year, the online sales per capita were worth 885 euros, which makes Austria one of the top countries in this area.
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Google has launched Google Marketing Solutions for Startups, a new centralized platform for startup companies of all sizes which gets them in touch with Google’s marketing experts. Via this platform, the search company wants to help startups in Germany, Austria and Switzerland to find new customers and grow their sales online.
Austrian Post, locally better known as Österreichische Post, has announced it will start with its online marketplace Shöpping.at in April this year. So far, 65 Austrian retailers will sell their goods on what aims to be a local alternative to Amazon, Zalando and eBay.
Gourmondo, a German online distributor of unusual foods, is expanding in Europe. After launching in Germany and the Netherlands, the ecommerce website is now also available in the United Kingdom, Ireland and Austria. Consumers from these countries can now also buy wines and specialty foods online.
Payment service provider MultiSafepay will expand its payment methods with Electronic Payment Standard (EPS), an Austrian online transfer procedure, so it can focus more on the growth market in Austria. MultiSafepay sees potential for its customers and wants to offer them the opportunity to enter new markets.
Amazon has launched its Dash Buttons in the United Kingdom, Germany and Australia, making these the first countries outside the US where Amazon sells its consumer goods-ordering buttons. Now European consumers can also reorder coffee, paper towels and detergent by hitting a simple button.
Rakuten is closing its marketplace in the United Kingdom in August. The online platform will also cease its operations in Spain and move customers and merchants from the Austrian website to the German website. The Japanese company wants to focus fully on France and Germany, where its websites have the scale and potential for sustainable growth.
Supermarket chain Merkur from Austria has announced its plan to launch an online store next month. The ecommerce website will only accept orders from customers in the Vienna area for now. In the online shop of Merkur, customers can buy the full range of the physical stores, which consist of more than 20,000 items.
The 3SI Group, formerly known as 3 Suisses International, has decided to pull the plug on all of its retail activities in France, Belgium, Spain, Germany, Austria and the Czech Republic. It has changed its business strategy drastically and will now focus solely on service activities.
Zalando customers who don’t want to take their returns to the post office, can now have them picked up at their home by a courier service for free. The German online fashion retailer has just started this pilot project in Vienna.
The Austrian Post has further increased its market share in the parcel business. And again, Österreichische Post happened to grow faster than the market. Last year, the amount of parcels transported through Austria increased by 3.7% to reach a total of 156.8 million parcels. Of this amount, Österreichische Post handled 80 million units.
Outfittery has expanded its service throughout Europe by offering a free pick-up service. This will make it even easier for customers to return items they don’t like: Outfittery will pick up the items at the customer’s home without asking any fee for it.
Groupon closed the doors of 4 European websites. After closing its operations in Greece, Turkey and the Nordic countries, the American ecommerce marketplace is now shutting down in Ukraine, Portugal, Switzerland and Austria. Since yesterday, these websites no longer offer customers interesting deals from local retailers.
Germany, Austria and Switzerland are a lot alike when it comes to ecommerce. There are several big online stores that are very popular across these German-speaking countries. Let’s have a look at the biggest online stores in Germany, Austria and Switzerland.
DHL Parcel had announced plans to expand its service in Europe by opening its own parcel network in Austria by 2016. After the Benelux, Poland, the Czech Republic and Slovakia, Austria is the latest market that will be entered by the European parcel division that was launched last year by Deutsche Post DHL Group.