Launch

Danish fashion company Bestseller Group, which owns brands like Jack & Jones, Vero Moda, and Only, has started a new online platform. It's called The Founded and will feature all 20 brands in a new, more personalized way.

Cdiscount has launched Cdiscount Occasion, a platform full of second-hand products. Cdiscount Occasion features items from all product categories: from high-tech and DIY to books and toys.

Samsung offers its customers in Germany a monthly subscription. This service enables consumers to rent select products from the Galaxy S20 series via the manufacturer's own online shop. The subscription program is a partnership between Samsung and the Berlin-based company Grover.

MerXu , a new ecommerce platform for B2B customers, has entered the market in Central and Eastern Europe. It's co-founded by three former Allegro executives.

Afound, the outlet concept of H&M, now also offers a range of beauty products. The online platform already sells clothing, shoes, and interior accessories, but now customers can also shop for things like cosmetics, perfumes, and shampoos.

Engineering distributor group Troy UK has launched a new B2B2C platform. The platform, called Troy Commerce, allows members to procure products from the Order hub, but also enables them to design their own ecommerce stores.

Bookshop.org is a new initiative that wants to support local independent booksellers. After a successful launch in the US earlier this year, the platform has now launched in the United Kingdom.

Amazon.se has officially launched. Starting today, customers in Sweden can start buying items from the local Amazon website. Amazon Sweden currently offers over 150 million products across more than 30 categories.

The Czech company Nulisec has launched an online business-to-business marketplace for retailers. The platform started out as project to digitize the local wholesale business center in Prague, but turned into an online wholesale marketplace with thousands of businesses.

Amazon Sweden will probably open its digital doors next year. The upcoming launch of a dedicated Amazon website in Sweden has now been officially announced. It would be the first time Amazon launches in a Nordic country.

Marley Spoon has started offering Dinnerly, its affordable food delivery service, in Germany. The spin-off sells meal kits that starts at 2.99 euros per serving.

In April it was announced that KaDeWe wanted an online shop. And now it's there. The ecommerce website from the famous Berlin department store starts with 3,000 articles from 100 different suppliers.

Fashion retailer Forever 21 has re-entered the ecommerce scene in Europe. The American company has launched new localized online stores for the most popular markets in Europe.

Shavatar is the name of a 3D avatar tool that should lead to fewer returns in the online fashion industry. With Shavatar, consumers can create their own avatars based on a few parameters. The tool then suggests the right size and fit of any given fashion item.

Rohlík, an online supermarket from the Czech Republic, has announced plans to launch in Germany. The expansion was originally planned for 2025. But due to the current high demand for online grocery shopping, the start is brought forward. Rohlík is expected to launch in Munich by the end of this year.