Launch

Wildberries, the largest online retailer of Russia, has officially entered the European Union. The ecommerce company has launched its online store Wildberries.eu in Poland, where it plans to open about 100 branded points of delivery.

Zalando will launch its beauty category in Switzerland on the 11th of December, giving its Swiss customers the opportunity to complete their outfits with matching cosmetics. The introduction of its beauty category in Switzerland follows after launches in several other European markets, including the Netherlands, Sweden and Denmark.

Amazon has presented a selection of "simple yet savory" wines, which are presented under its new wine and spirits brand Compass Road. The alcoholic beverages are currently available exclusively at Amazon Germany.

The International Marketplace Network (IMN), an alliance of major European ecommerce platforms, is now open for all traders. After a one-year test phases, European online marketplaces Real.de, Cdiscount, eMAG and ePrice are launching the International Marketplace Network.

Tomorrow, Posti will open a new premises in Helsinki, which is focused on ecommerce for its consumer customers and online retailers. The initiative, called Box, is equipped with fitting rooms, a big parcel locker and a digital kiosk.

Ontex has launched Little Big Change in Benelux this week. This is an online diaper subscription service, which was first launched in France in June last year. Now, the subscription offer is also available in Belgium, the Netherlands and Luxembourg.

Greenstorm, which launched an online shop this morning, is one of the fastest-growing companies in Europe. The German company that provides e-bikes to hoteliers in six European countries, now has an online marketplace which offers private traders the opportunity to sell their used e-bikes.

Transportation platform Bolt (previously known as Taxify) has launched a food delivery service. The first city where this will be active is Tallinn, but according to the company more cities in Europe will follow soon.

Amazon has announced the launch of Amazon Business Prime in the United Kingdom. The new service offers one membership for a company's business account and gives access to Prime delivery benefits like unlimited one-day, same-day and nominated-day delivery.

Allbirds has launched its online store in Europe. Consumers from twelve different countries across Europe can now orders sustainable shoes from the American brand through the dedicated ecommerce website.

H&M will launch its latest brand Afound in the Netherlands. It's the first market outside Sweden where H&M will be present with its outlet concept. In the autumn of this year, Afound will launch in the Netherlands.

Swiss retailer Brack.ch, which totally relaunched its online shop two months ago, has entered the market of drugstore articles. Customers can now order health products, natural cosmetics and other drugstore products at the Swiss ecommerce platform.

Loop, a shopping service with reusable packages, has launched in France. The whole idea behind this startup is that containers are designed to be reused. Major manufacturers, such as Unilever, Procter & Gamble and PepsiCo have already partnered with Loop.

Supermarket chain Spar wants to start an online store in Hungary this year. Currently, home delivery of online groceries is already possible in some cities in Austria and Slovenia and soon, consumers from Hungary will be able to order their groceries online.

Apple Pay is coming soon to the Netherlands. And the first partner is known. Major bank ING will be the one introducing Apple Pay on the Dutch market. It's not exactly clear when consumers will be able to pay with Apple Pay in the Netherlands.