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Launch

Here you’ll find interesting articles about companies launching an online store, or companies launching their already existing online store in another country.

Klarna hopes to launch in America next year

Online payment solutions provider Klarna recently hired its first employee in America and is hoping to launch in the USA early next year, sources told the New York Times. The ambitious move comes after Klarna became available to British shoppers two months ago. Once started in its home country Sweden, Klarna is slowly moving towards global expansion. Continue reading

Ecommerce Europe will launch European trustmark

Ecommerce Europe just announced it will launch an European trustmark. Right now it’s in preparation but it will be launched on January 1, 2015. The Ecommerce Europe Trustmark is meant for all companies, with low costs and based on non-profit and self-regulation, the organization told visitors at the Global E-Commerce Summit which is happening right now in Barcelona. Continue reading

Zara launches online store in Romania

Zara, one of the brands from Spanish multinational clothing company Inditex, still believes in the power of ecommerce and is now preparing the launch of its online store in Romania. The date of launch is April 2, so Romanian fashionistas still have to wait till next Wednesday. Continue reading

H&M launches its online store in France

H&M has expanded its online territory by launching an online store in France, which makes it the tenth market for the Swedish retailer to have an online presence. Of course French customers can shop for a wide range of clothing and accessories, but with H&M Home they can also shop online for home goods. Continue reading

CDON launches Nelly.com in Belgium

CDON has announced the local version of Nelly.com in Belgium. The online fashion store was already active in the Northern European country, but that was only through an EU-site in English. Now Belgian consumers are served through a dual language site which is adapted for the local market. Continue reading

ASOS plans China launch

The British online fashion retailer ASOS is planning to launch a Chinese website in October of this year. Over the next three years it wil spend between £12m ($18.6m) and £18m ($21.4m) in an attempt to break into the booming ecommerce sector in China. Continue reading