With retails sales in major ecommerce markets in Europe expected to increase by 18.4% in 2015, the ecommerce expectations are high. One of the reasons for the increasing popularity of ecommerce in Europe is the continued growth of marketplaces. Guest blogger Mickael Froger (Lengow) explains why marketplaces will continue to be an important part of European ecommerce.
Whenever you ask someone what comes up in his mind on hearing the word ‘ecommerce’, there’s a big chance he’ll come up with eBay or Amazon. And can you blame him? These marketplaces are amongst the biggest and most succesful ecommerce players in the world. Marketplaces are very popular among consumers as they often offer a very wide range of merchandise, all on one site.
Amazon’s latest returns policy for international sellers requires them to have a domestic returns address in the country of the buyer. Otherwise retailers should pay for the return shipping on all returns. For some retailers this new policy creates major issues. Issues B2C Europe claims to solve with their ReturnYourParcel solution.
Online merchants who sell their products via Amazon, are obliged to have a local return address in every country they are selling or they should pay for the return costs if the package needs to be returned to somewhere else. These are the new rules for Fulfilment by Amazon.
Amazon’s marketplace is the largest of its kind. It’s attracting millions of consumers who shop on the Amazon website and get their products from third-party sellers. Now there’s a list that shows the global top 1,000 Amazon sellers as well as the top 500 sellers on Amazon’s European marketplaces in the United Kingdom, Germany, France, Italy and Spain.
One in four British small and medium-sized enterprises (SMEs) are planning to increase their use of online marketplace sites to increase sales in 2015. And almost two-thirds of SME online retailers are planning to increase the number of channels they trade through as they target growth this year.
Hybris has partnered with online marketplace management solution Neteven. Thanks to this partnership, customers from Hybris are now able to distribute their products on more than fifty international marketplaces, such as eBay, Amazon, Zalando and Rakuten, while managing and optimizing the sales cycle still happens from the Hybris platform.
Amazon is getting very serious about entering the Dutch market with its online store. More and more publishers state the American ecommerce giant has contacted them to negotiate about selling e-books. But it won’t be easy for Jeff Bezos’s brainchild as Dutch publishers aren’t so eager to join forces with Amazon.
Naspers is considering a sale of its ecommerce site Ricardo.ch. The largest online retailer in Switzerland is owned by Naspers since 1998, but according to Bloomberg the South-African media group is looking for a new buyer. Apparently, preparations for a sale are at an early stage.
PrestaShop and eBay have agreed to expand their partnership and business development activities in Europe. After already establishing a partnership in France, Italy, Spain and the UK, the two companies now will partner up in Germany, Austria and Switzerland. Merchants using PrestaShop’s ecommerce software now can rapidly integrate their online store with the eBay marketplace.
British brands Topshop and Topman will launch on the fast-growing fashion website Zalando. This will happen in September and is part of the brands’ expansion drive, as they will launch in selected European countries, not including the United Kingdom.