Austrian Post, locally better known as Österreichische Post, has announced it will start with its online marketplace Shöpping.at in April this year. So far, 65 Austrian retailers will sell their goods on what aims to be a local alternative to Amazon, Zalando and eBay.
Whenever you ask someone what comes up in his mind on hearing the word ‘ecommerce’, there’s a big chance he’ll come up with eBay or Amazon. And can you blame him? These marketplaces are amongst the biggest and most succesful ecommerce players in the world. Marketplaces are very popular among consumers as they often offer a very wide range of merchandise, all on one site.
More and more German traders achieve millions of euros in sales by selling through online marketplace eBay. Actual figures from eBay Germany show that in 2016, the number of sellers with a million euros turnover via ebay.de has more than doubled in the last five years. There are now over 1,000 traders who achieved sales of at least one million euros.
Komplett.no, the biggest online retailer in Norway, will launch its own marketplace where other retailers can sell their products. The company is slowly transforming from being an online shop to an ecommerce marketplace and is aiming to become the Amazon of the Nordics.
Zalando has plans to hire 1,000 engineers throughout the course of next year. If this really happens, it would be a major increase of the German fashion retailer’s technology team, that currently counts 1,600 people.
What does Europe has to offer oppose the digital superpowers Amazon, Google, Facebook and Apple? Well, virtually nothing. But that can change, says ‘ecommerce professor’ Gerrit Heinemann. His plan is called ‘VEZOS’, a play on words with Jeff Bezos, the founder of Amazon.
eBay has launched eBay Local in the United Kingdom. It gives website visitors the opportunity to buy from sellers who live nearby. This should make exchanging goods easier, as customers can pay with cash and collect the items within minutes of agreeing a purchase.
After launching a section for handmade products in the US last year, Amazon is now rolling out its Handmade portal in all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es). Soon customers can buy and sell handmade products online, similar to websites as Etsy and German marketplace DaWanda.