Annual growth of ecommerce sales in Eastern Europe outpaced that of Western Europe by 13 percentage points in 2012. For this current year a double digit growth above 20% is expected, although this growth is likely to decrease by 2017. But although Eastern Europe grows faster than Western Europe, the latter is still the one accounting for most of ecommerce sales in the whole of Europe.
A double digit growth rate above 10% in B2C ecommerce sales in Western Europe is expected for 2013. Total ecommerce sales in this region are expected to reach over 300 billion euros by 2016, as cross border shopping continues to gain popularity among European consumers.
eBay wants to gain more ground in the offline retail business as its new initiative Click & Collect will give customers the ability to pick up their products in store. Argos, the largest general-goods retailer in the UK, is supporting this new service from the start.
When does a country have a lot of ecommerce potential? Is it about population size, income per capita or the amount of money online spent? It’s all of these and a lot more variables that characterizes a ecommerce market primed for growth. Forrester compared 55 countries, and of the 10 most ecommerce-ready markets, there are 5 European countries: UK, Germany, the Netherlands, Norway and Sweden.
Ecommerce in Turkey is, compared with other European countries, kind of a laggard. Not that big of surprise, as Turkey is often hard to compare with other European countries. But although the country is known as a developing economy, when we look at its ecommerce it’s a different story.
Online shopping in the United Kingdom is about to grow by fifty percent over the next five years. It will then account for one euro in every seven euros spent by customers in 2018. At least, that’s what a new research forecasts.
Ecommerce sales in the Netherlands grew to 5 billion Euros in the first six months of 2013, a growth of 8% compared to the same period one year ago. Although the growth flattens slightly when you compare it with previous years, it´s still a good ecommerce year for the Dutch. Especially when you take into consideration the country is still in a recession and consumers now aren’t that eager to spend money.
The ecommerce industry in Spain achieved a total value of 2.8 billion Euros during the first quarter of this year. It’s remarkable that 43.2 per cent of transactions are cross-border online purchases and only 40 per cent of the total volume relates to purchases from Spanish local sites.
The European ecommerce market is doing well. It’s growing faster than the US market for example. But maybe it doesn’t have to watch out for American competition, but rather keep an eye open for the Chinese ecommerce market. Sales of Alibiba Group are expected to surpass those of the total ecommerce market in the US by year-end!
We all know Facebook, Twitter and Google+. But what about the local social networks in Europe, like Hyves, Tuenti or Yonja? Say you want to expand your ecommerce business to Spain, do you know on which social network you can reach the youngsters? We do! Let’s have a look at some popular social networks in Europe.
Nowadays it is commonplace to buy books, music, clothes or electronics online. Buying groceries online isn’t. But that’s about to change in Europe as several supermarkets are starting to embrace ‘online’ as a sales channel. In particular, France is trying to capitalise on the trend. About 20 percent of the population is already using drive-through collection for grocies ordered online.
Wehkamp.nl wants to reduce the amount of returns of fashion items, its top-selling category. The biggest online clothing store of the Netherlands has to deal with return rates around fifty percent. It now wants to reduce this by measuring all their clothes, so customers will return less ill-fitting articles.
The ecommerce industry in Sweden is booming, as its growth continues to increase. Even in the second quarter of this year, which is often a weak quarter, positive numbers continued to show up. Ecommerce in Sweden could face a total growth of 18 percent and a turnover of 37,3 billion Swedish Kronor (€4,3bn) this year.
Dixons is to sell its French ecommerce business Pixmania, while also getting freed of its loss-making Turkish company ElectroWorld. Four months ago Dixons said it would like to sell Pixmana and if that proved impossible closure of the operation was an option. By selling Pixmania and Electroworld Dixons can now focus on markets where they have leading positions.
British offline retailers are now even more concerned about the ever increasing competition from online retailers than a year ago. More than half of the British shop owners would like to see that online retailers start paying taxes to level the playing field.