Amazon has launched its Dash Buttons in the United Kingdom, Germany and Australia, making these the first countries outside the US where Amazon sells its consumer goods-ordering buttons. Now European consumers can also reorder coffee, paper towels and detergent by hitting a simple button.

After launching its Dash buttons in the UK, Germany and Austria three months ago, the American company is now releasing its consumer goods-ordering buttons in France. Amazon Premium subscribers in France will be able to order the button that triggers the replenishment of 500 different products.

Amazon Germany has discovered its Turkish customers. Buyers from that country can get their goods delivered for free. In addition, the website of Amazon Germany and its catalogue has been translated into Turkish. Customer service via email and phone is also available in Turkish.

Amazon has made history last week when it made its first drone delivery to a customer. The online retail company shipped a Fire TV stick and some popcorn 13 minutes after the customer in Cambridge, UK placed the order online.

Amazon has announced its plans to create 15,000 new full-time jobs in Europe this year. It would mean the European-based workforce of the US retail giant will grow from over 50,000 today to more than 65,000 by the end of the year.

Sellers on Amazon in Europe can choose from five different marketplaces to sell from. The most popular Amazon marketplace in Europe is Amazon UK, where most European sellers have listed their products. An analysis of Amazon in Europe shows other interesting findings.

Linking to the Online Dispute Resolution platform, an EU solution aimed to help online shoppers settling disputes with merchants across Europe, is obliged for all online retailers in Europe. But does this also apply to for sellers on Amazon? The higher regional court in Dresden decided this isn't the case.

Amazon has launched Amazon Business in the United Kingdom, a B2B service where companies can order a curated selection of products online. Amazon Business supplies products directly to businesses, but also acts as a middleman through its marketplace service.

Amazon Logistics is becoming more and more sophisticated. The American company is now testing its two-man delivery service in Munich, which would mean it's attacking Deutsche Post DHL and Hermes in just another business area. If the test becomes a success, Amazon could expand the service to other European countries, such as the United Kingdom.

One out of four sellers who are active on the 5 European Amazon marketplaces, is based in China. Research by Marketplace Pulse shows that out of those China-based sellers, over half of them use Fulfillment by Amazon, which means that from the customer point of view it's all the same experience. For European sellers this could be threatening, because it will be hard to compete with them.

Amazon is seeking a total of 1,300 warehouse units across Europe. The American retail giant is looking for small distribution facilities near major cities, so they can function as last-mile centers that receive and store shipments prior to their final deliveries to customers nearby.

There are strong rumors that Amazon will launch Amazon Go, its checkout-free grocery stores, in the United Kingdom. And there are many reasons to believe these rumors, after the UK Intellectual Property Office has approved the company's application to trademark the slogan 'No lines. No checkout. (No, seriously.)'.

Amazon has plans to enter the European car dealership industry and is now recruiting staff. That has been confirmed by Christoph Möller, head of Amazon's European auto division. In Italy, a pilot project is running and now the American company is looking to expand to the United Kingdom.

In Europe, about 40 percent of the top 10,000 Amazon marketplace sellers makes use of Amazon's fulfillment service, Fulfillment by Amazon. Since January, the share of sellers who use Fulfillment by Amazon has grown in all countries where Amazon offers this service.

Last week, Amazon announced the launch of fashion label Find. What's quite surprising, coming from the American ecommerce giant, this trend-driven fashion label is only available in Europe. But there's a very logical reason behind this move.