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It’s still two months, but 2015 is near. And this may be a year of other trends than we saw in 2014. Three CEOs of leading ecommerce companies in Europe told us their predictions of what might happen in online shopping next year. They believe the next trends will have the strongest impact on the online retail industry.

Ecommerce Europe just announced it will launch an European trustmark. Right now it's in preparation but it will be launched on January 1, 2015. The Ecommerce Europe Trustmark is meant for all companies, with low costs and based on non-profit and self-regulation, the organization told visitors at the Global E-Commerce Summit which is happening right now in Barcelona.

Big European merchants that sell online across borders in three or more European nations are growing almost twice as fast as the 500 biggest European online stores as a whole. The combined sales of these 27 online merchants that go cross-border totaled 45.74 billion euros, up 29% from 35.42 billion euros in 2012. This outpaces the 17% growth for the Europe 500 as a whole.

The ecommerce industry in Europe has reached a turnover of 352 billion euros in 2013. Which makes this region a bigger ecommerce market than Northern America or Asia Pacific. The biggest ecommerce countries in Europe are the United Kingdom, France and Germany, as they account for 60% of all online sales.