Luxembourg

Luxembourg has a high amount of internet users While Luxembourg is a small country, it has a really large amount of internet users, compared to the overall population. Because of that, online sales are increasing. The ecommerce market is expected to grow annually with 5.86 percent between 2025 and 2029.

Below, you can find all the articles we have written about ecommerce in Luxembourg, online retailers, acquisitions, cross-border initiatives and more. If you want to know more about the Luxembourgish online retail industry, check out our information page on ecommerce in Luxembourg.

Joybuy opens up to European and Chinese sellers

By Arjan - June 11, 2026 - Subject(s): Launch, Logistics, Marketplaces.

Joybuy, JD.com's online department store, is becoming a marketplace. The platform will soon open its doors to selected third-party sellers from both Europe and China. Through a major promotional campaign, Joybuy hopes to boost its popularity among European shoppers this summer. “Why wait until November to shop smarter?”

Bike24 enters Belgium, Netherlands and Luxembourg

By Ecommerce News - March 14, 2023 - Subject(s): Launch.

German bicycle e-tailer Bike24 is launching in Belgium, the Netherlands and Luxembourg. The company already had localized online shops for Germany, Austria, France, Italy and Spain. Bike24 says the company now reaches 70 percent of the European market.

Factory14 raises 164 million euros to acquire brands

By Ecommerce News - May 26, 2021 - Subject(s): Funding.

A new startup called Factory14 has joined the already crowded market of companies that acquire and sale marketplace vendors. Factory14 has raised 200 million dollars (164 million euros) and has already made four acquisitions.

JoomPay gets e-money license

By Ecommerce News - November 24, 2020 - Subject(s): Payments.

Social finance app JoomPay has obtained an electronic money license in Luxembourg. With this license, the app from Joom can serve customers across Europe, enabling them to send and receive money with anyone.

DSV expands Europe-Asia air bridge

By Ecommerce News - September 23, 2020 - Subject(s): Logistics.

DSV has introduced an extra weekly inbound departure from Shanghai, as well as a new route between Hong Kong and Luxembourg. On these two routes, part of DSV's Europe-Asia cargo air bridge, two 747 freighters will fly.

H&M expands brands to 9 new markets in Europe

By Ecommerce News - May 14, 2020 - Subject(s): Launch, Online store.

H&M Group has announced the online expansion of five of its brands. This month, COS, Weekday, Monki, & Other Stories and Arket will have their collections available online in nine new markets across Europe.

Ikea launches online store in Luxembourg

By Ecommerce News - February 20, 2019 - Subject(s): Launch.

Swedish furniture store chain Ikea has launched its offical online store for the Luxembourgian market. The launch in the Grand Duchy of Luxembourg follows one year after Ikea opened an online store in Belgium.

Alipay gets Luxembourg e-money license to serve Europe

By Ecommerce News - January 18, 2019 - Subject(s): Payments.

Alipay, the fintech company owned by Alibaba, has obtained an electronic money license in Luxembourg. With this license, Alipay can serve the European market. The Asian payments company is already present with a licensed entity in London, but it can now serve customers across Europe.

Luxembourg launches national ecommerce platform Letz’shop

By Ecommerce News - November 21, 2017 - Subject(s): Launch.

Luxembourg has created and launched LetzShop.lu, a national ecommerce platform aimed to boost the urban commerce. LetzShop.lu is an initiative from the Ministry of Economy, with the economic interest group (GIE) in charge of setting up and managing the ecommerce platform.

Luxembourg gave illegal tax benefits to Amazon

By Ecommerce News - October 4, 2017 - Subject(s): Laws and regulations.

Luxembourg has granted illegal tax benefits to Amazon of around 250 million euros. As a result, Amazon paid substantially less tax than other businesses. Because of this unfair tax advantage, the European Union has now ordered Amazon to pay back 250 million euros in taxes to Luxembourg.

Luxembourg develops national online shopping platform

By Ecommerce News - September 26, 2017 - Subject(s): Launch.

The government council of Luxembourg has decided to develop and operate a national online shopping platform. This platform will be called "Luxembourg for shopping" and is meant for Luxembourgian wholesalers who don't yet sell their products online.

PostNL lets retailers easily sell flowers and plants online

By Ecommerce News - June 9, 2017 - Subject(s): Launch.

Dutch postal operator PostNL has launched Flora@Home, a new solution for online retailers to easily sell fresh flowers and plants online. With Flora@Home, retailers can improve the product offering on their websites, while PostNL takes care of almost everything.

‘Luxembourg does too little with ecommerce’

By Ecommerce News - November 1, 2016 - Subject(s): Cross-channel.

It seems that retailers in Luxembourg are still not keen on digitalization. Just 7 percent of tradespeople in this Western European country have an online shop for their goods or services. While other countries in Europe are embracing ecommerce, Luxembourg seems more reluctant.

H&M launches online store in 7 new countries in Europe

By Ecommerce News - April 1, 2016 - Subject(s): Online store.

H&M has opened several new online stores in Europe. It now has dedicated websites in Croatia, Estonia, Latvia, Lithuania, Slovenia, Luxembourg and Ireland. The fashion retailer offers the same range as it does in the physical stores, with complete collections for men, women and children, including accessories.

80% of internet users in Luxembourg shopped online

By Ecommerce News - February 22, 2016 - Subject(s): Online store.

Ecommerce in Luxembourg is attracting more and more residents. Last year, 80% of the local internet users have made purchases online. This percentage was about 60 percent in 2006. The most online shoppers can be found in the group aged 25 to 34 years old, but more and more seniors are shopping online as well.