Luxembourg has created and launched LetzShop.lu, a national ecommerce platform aimed to boost the urban commerce. LetzShop.lu is an initiative from the Ministry of Economy, with the economic interest group (GIE) in charge of setting up and managing the ecommerce platform.
Luxembourg has granted illegal tax benefits to Amazon of around 250 million euros. As a result, Amazon paid substantially less tax than other businesses. Because of this unfair tax advantage, the European Union has now ordered Amazon to pay back 250 million euros in taxes to Luxembourg.
The government council of Luxembourg has decided to develop and operate a national online shopping platform. This platform will be called “Luxembourg for shopping” and is meant for Luxembourgian wholesalers who don’t yet sell their products online.
The American online payment platform Stripe has expanded its services in Europe by launching in Belgium, the Netherlands and Luxembourg. With Stripe, companies can easily accept online payments on their websites or via a mobile application.
Dutch postal operator PostNL has launched Flora@Home, a new solution for online retailers to easily sell fresh flowers and plants online. With Flora@Home, retailers can improve the product offering on their websites, while PostNL takes care of almost everything.
It seems that retailers in Luxembourg are still not keen on digitalization. Just 7 percent of tradespeople in this Western European country have an online shop for their goods or services. While other countries in Europe are embracing ecommerce, Luxembourg seems more reluctant.
H&M has opened several new online stores in Europe. It now has dedicated websites in Croatia, Estonia, Latvia, Lithuania, Slovenia, Luxembourg and Ireland. The fashion retailer offers the same range as it does in the physical stores, with complete collections for men, women and children, including accessories.
Ecommerce in Luxembourg is attracting more and more residents. Last year, 80% of the local internet users have made purchases online. This percentage was about 60 percent in 2006. The most online shoppers can be found in the group aged 25 to 34 years old, but more and more seniors are shopping online as well.
Outfittery has expanded its service throughout Europe by offering a free pick-up service. This will make it even easier for customers to return items they don’t like: Outfittery will pick up the items at the customer’s home without asking any fee for it.
The Luxembourg E-commerce Association has joined Ecommerce Europe, the organization that represents over 25,000 online retailers across Europe. By joining Ecommerce Europe, Luxembourg has become the 18th national association member. The cross-border experiences of the Luxembourg ecommerce sector are said to be of great added value to the knowledge of the association.