Poland

In the first half of this year, Temu attracted an average of 115.7 million Europeans to its platform each month. That’s 12.9 million more than in the second half of last year. Remarkably, the growth in Temu’s top European markets was above average.

Pineca, a Lithuanian online supplier of prefabricated wooden buildings, has recently launched an online store in Poland. It is the company’s fifth new market in two-and-a-half years. It also marks the company’s entry into Eastern Europe, and the 10^th European market in which Pineca operates.

Polish online marketplace Allegro announced that it generated 2.6 billion euros in sales in 2024. This was an increase of 7 percent compared to a year earlier. The company’s gross merchandise volume (GMV) increased 10 percent, to 15.3 billion euros.

Online marketplace Amazon is introducing a shipping solution called Easy Ship in Europe, for sellers in the Netherlands and Poland. According to the ecommerce giant, the solution helps sellers ship their products faster, smoother and more cost-effectively.

MediaMarkt saw its marketplace revenue double in the past fiscal year. In the new year, the electronics retailer will open its virtual doors in Belgium, Poland, and Turkey. An additional expansion into new product categories is expected to attract new buyers and sellers.

Customers in Poland expect real pro-ecological actions and social commitment from online stores, according to the Chamber of Digital Economy in a new report. According to the government agency, Poland offers a lot of potential for foreign ecommerce companies but is an "extremely demanding" market.

This week, fulfillment company Monta has announced further international expansion. The company will open fulfillment centers in France, Italy and Poland. The new locations will be operational by this time next year.

German ecommerce giant Otto has announced that it is outsourcing part of its own logistics. The Group is building a shipping center in Poland. From the new location, orders will be picked and shipped to German customers.

Kaufland, one of the larger ecommerce platforms in Germany, is expanding to Poland and Austria this coming late summer. Schwarz Gruppe, the owner of Kaufland and supermarket chain Lidl, has more online plans: it is allocating 200 million for Lidl's ecommerce activities.

Polish ecommerce platform Saleor has raised 8 million dollars, or 7.4 million euros, in a funding round. Ecommerce giant Zalando is one of the investors. The capital injection will be used to drive further growth.

The logistics arm of Alibaba, Cainiao, is joining parcel carrier DHL in Poland. Both companies will invest 60 million euros in a parcel locker network. Through the partnership, Cainiao aims to grow its presence in Europe.

Shopee, an online marketplace from Singapore, has left Poland. The company launched there just over a year ago. After also canceling operations in France early last year, Shopee is saying goodbye to Europe as a whole.

Online B2B transactions in Poland are estimated to be worth 130 billion euros in 2021. This is an average year on year growth of 8.4 percent, when compared to the total market value in 2016 of 555.3 billion euros. Between 2016 and 2021, the market has grown 41.8 percent.

Over 90 percent of Polish B2B-companies plan to develop ecommerce channels. Around 40 percent of business providers already sell online. For one in four companies in Poland, ecommerce drives over 80 percent of revenue.

Polish marketplace technology and service provider Nethansa has launched its new SaaS platform, with which it is ready to expand within Europe. The company is already active in the Czech Republic, Germany and Great Britain as well. The platform wants to integrate with several marketplaces in the coming years, including Allegro.