Poland

Why Google chose Poland to launch Android Pay

Why Google chose Poland to launch Android Pay

Google just launched its own payment system, Android Pay, in Poland, making this only the second country in Europe where consumers can use Android Pay to make mobile contactless payments. But why Poland and not, for example, Germany or France? Piotr Jan Pietrzak explains why.

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Android Pay goes live in Poland

Android Pay goes live in Poland

Android Pay, which enables contactless mobile payments with Android devices, has launched in Poland. This is the first country in Central and Eastern Europe and the second country in Europe, after the UK, to roll out the payments service.

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What you should know about Polish marketplace Allegro

What you should know about Polish marketplace Allegro

In some countries in Europe, you will use eBay or Amazon if you want to trade your goods via an online marketplace. In Poland, you might get fewer customers than you would expect if you use these American websites. That's because Allegro is the leading marketplace in Poland. Did you know you must have a Polish website if you want to trade via Allegro?

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DPD reveals insights on young European shoppers

DPD reveals insights on young European shoppers

Are their differences between shoppers in let's say France or Spain? Yes, of course. The major steps of the customer journey may look similar across all countries, there are certainly a few differences in each country. DPD studied the behavior and expectations of 18-25 year olds in the United Kingdom, France, Germany, Spain and Poland.

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Fashion store Lesara expands to 16 new countries in Europe

Fashion store Lesara expands to 16 new countries in Europe

Lesara, a Berlin-based online fashion and lifestyle retailer, has announced it will now also supply customers in the United Kingdom, Spain, Greece, Portugal, Bulgaria, The Republic of Ireland, Romania, Hungary, Estonia, Latvia, Slovakia, Poland, Czech Republic, Sweden, Denmark and Finland.

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European countries approach omni-channel differently

European countries approach omni-channel differently

For ecommerce players, having an omni-channel approach is getting more and more important as customers continue to demand ever-higher levels of service. This requires retailers to adapt new models and be everywhere the customer wants them to be. Specific approaches to omni-channel however, differ widely from country to country.

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