Strelsson, Switzerland’s biggest menswear manufacturer, opened an online shop where consumers won’t need to pay money to get a fashion item. In order to be the owner of a trench coat or pair of jeans, consumers need to collect a certain amount of Facebook likes on a shared post.
Zur Rose Group, one of the leading pure play online pharmacies in Europe, has launched its initial public offering. The company wants to use the funds raised primarily to accelerate its growth strategy and to further expand its position as pure play ecommerce pharmacy in Europe.
Sporting goods retailer Intersport is far behind the online competition, with ecommerce accounting for just one percent of its total turnover. The new CEO, Victor Duran, wants to change this by offering more attractive online stores.
The online store Galaxus.ch has been honored as the ecommerce champion of 2017 in Switzerland. The online shop of Digitec Galaxus AG received the most important Swiss E-Commerce Award during the sixth edition of this award show.
The Swiss company TeleRetail has developed a delivery robot that is designed to cover long distances up to about 80 kilometers. The robot, which is still a prototype, could be used for suburban and rural deliveries.
Swiss supermarket chain Migros lets customers check and compare products on their mobile phone while they are in-store. With the new Discover function in the Migros app, consumers can scan products and see what other customers have to say about the articles. They can also consult nutritional and allergy information.
Google has launched Google Marketing Solutions for Startups, a new centralized platform for startup companies of all sizes which gets them in touch with Google’s marketing experts. Via this platform, the search company wants to help startups in Germany, Austria and Switzerland to find new customers and grow their sales online.
Consumers in Switzerland are shopping more and more products from foreign ecommerce websites. Last year, the total value of online purchases Swiss consumers made abroad was worth 1.3 billion Swiss Francs, which corresponds to 1.22 billion euros. That’s an increase of 18 percent compared to last year.
Last year, the top 5 of online stores in Switzerland has generated more revenue than the five largest Swiss shopping centers. And all this with a fraction of the space being used and with a fraction of the staff costs.
French sporting goods retailer Decathlon have launched a dedicated ecommerce website in Switzerland. Just a few days before Christmas, consumers in Switzerland can now order cheap sports clothing and accessories online.