Whisbi has found a way to bridge the worlds of ecommerce and retail shopping cultures. By using Google Glass the Spanish company is hoping to open a new chapter in the omnichannel retail revolution. By combining phone and online communications with a presence on the retail floor, customers can see products without leaving the house.
Here on Ecommerce News, we sometimes write about offline stores. Huh? Yeah, offline stores. This may be pop-up stores, which seems to get more and more popular every year, or pick-up points. We call these kinds of services offline stores, as they are offline, but still have a very clear link with all the ecommerce news we write about.
It’s still two months, but 2015 is near. And this may be a year of other trends than we saw in 2014. Three CEOs of leading ecommerce companies in Europe told us their predictions of what might happen in online shopping next year. They believe the next trends will have the strongest impact on the online retail industry.
Shopping app Shopkick has expanded into its first international market by launching the app in Germany. From day one it has partnered up with major retailers like Douglas, Media Markt and Saturn, OBI and Karstadt and brands including P&G, Henkel and GSK.
Every country has its own habits, rules and traditions. In Italy this is no different. When you have an ecommerce company in this Southern European country or when you want to start one, there are some things you should know. About Italian consumers, their habits, their preferred payment methods and their ideal delivery solutions. We have these tips!
LeShop.ch, the leading online supermarkt in Swiss, has opened its second drive-through click-and-collect service. In the canton of Argovie, the new ‘DRIVE’ is located on the main road between Zurich, Aarau and Lucerne, a few minutes from the A1 Autobahn. The pick-up store offers a range of over 8,500 items, including fresh bread, wine, beer, fruit and vegetables, as well as local products.
Pop-up stores are very popular in the United Kingdom, as about 23,400 people work in nearly 10,000 pop-up shops across the country. Together, this group of retailers contribute 2,6 billion euros to the British economy each year, which is equivalent to 0,6% of total UK retail turnover. And the industry could grow even faster, if there weren’t that much barriers.
German consumers increasingly rely on information they found online when they want to make a purchase in-store of via the Internet. As a matter of fact, 41% of all information that’s relevant to purchasing decisions now comes from digital media. But the Internet does not only give relevant information, it also delivers better recommendations than the trusted dealer around the corner. Stationary retailers are warned!
Click and collect is getting more and more popular in the United Kingdom. As a matter of fact, there are more customers who pick up their orders in-store in the United Kingdom than there are in the United States.
British offline retailers are now even more concerned about the ever increasing competition from online retailers than a year ago. More than half of the British shop owners would like to see that online retailers start paying taxes to level the playing field.
Media Markt will open its online store in Belgium next week. The electronics product chain will also open ten more brick-and-mortar stores in the European country, while many existing stores will get an upgrade. In total, Media Markt expects to invest some 30 million euro on this operation.
Ecommerce company Fab wants to be the world’s number one design store. To get there the company opened a brick-and-mortar retail store, redesigned their web and mobile apps and announce new lines of ‘Exclusively Fab’ products and the acquisition of a online custom furniture maker.