Statistics

Amazon and eBay dominate the UK ecommerce market. This year, the two ecommerce giants have a market share in the United Kingdom of 39.9 percent. Especially Amazon is way ahead of all other online retailers.

European countries hold eight of the top ten spots on the B2C E-commerce Index of the United Nations Conference on Trade and Development. This list ranks countries on their reading to engage in ecommerce. Europe remains, by far, the most prepared region for ecommerce.

There are over 1.1 million active sellers on Amazon marketplaces located in Europe. That's an increase of 25 percent, compared to the situation last year. The most percentage growth can be found on Amazon Turkey and Amazon Italy.

Ecommerce in Germany grew 9.1 percent last year and was worth around 63 billion euros. For this year, a further increase of almost 9 percent is expected. This would mean ecommerce in Germany will grow to 68 billion euros at the end of 2019.

The top 3 of biggest ecommerce companies in Germany had a total revenue of 13.92 billion euros last year. Together, the online sales of Amazon, Otto and Zalando account for 41.4 percent of the country's top 100 of biggest online retailers.

The total cross-border market of European-owned marketplaces represents a turnover of 9 billion euros. This corresponds to a fifth of what's generated by all cross-border marketplaces in Europe, with Amazon generating 28 billion euros. Here's the top 20.

Wildberries is the biggest retailer of clothes in Russia. The ecommerce player has overtaken brick-and-mortar retailer Sportsmaster as the biggest seller in this product group. It's the first time an ecommerce outlet has become market leader.

Ecommerce in Poland is predicted to increase by 25 percent this year. This would mean business-to-consumer ecommerce sales of this Eastern European country will be worth 11.64 million euros at the end of this year.

The online sales of physical goods in Russia is expected to reach about 19.74 billion euros at the end of this year. In 2023, ecommerce in Russia is forecast to be worth almost 45 billion euros.

It's a well-known 'statistic' that 90 percent of startups fail within the first 120 days. But what could be the reason for an ecommerce company that just started to be unsuccessful so soon? Let's have a look at the top 10 reasons why ecommerce startups fail.

Ecommerce in Ireland is expected to be worth 2.2 billion euros at the end of 2019. The country's online retail industry is set to increase by 12.9 percent this year, thanks to product differentiation, a growth in the mobile market and online retailers investing in their websites.

Most growth of a European country's ecommerce market can be expected in the Czech Republic, where it's predicted the online retail industry will grow 16 percent between now and 2021. That's more than in other European markets.

Ecommerce in Denmark is expected to be worth 19.5 billion euros at the end of this year. Last year, the Danish online retail industry was worth 17.3 billion euros and now a 12.72 percent growth is expected.

Ecommerce in the United Kingdom will account for 53 percent of the country's total retail sales by 2028. Factors powering this online growth are the fact Generation Z and Millennials will be half of the adult population in ten years, faster, cheaper and in-home delivery and fewer physical stores.

Ecommerce in Sweden is expected to be worth 16.86 billion euros at the end of this year. The Swedish business-to-consumer ecommerce turnover was worth 14.95 billion euros last year and it's predicted this will increase by 12.8 percent.