It’s going extremely well with the ecommerce industry in Northern Europe. The total online economy of sold goods and services amounted 28.4 billion euros in 2012, but is expected to grow to 31 billion euros at the end of this year.
Statistics are boring? Hell no! They can be very interesting, if you are interested in the ecommerce industry that is. Check out this category to see some stunning numbers and data about the ecommerce industry in different European countries or about a certain company.
France is lagging behind in terms of frequency of purchasing and the recruitment of new online buyers. Is that bad news? The fact that less new customers arise doesn’t have to be that bad. But the fact that the frequency of purchasing online is no longer increasing, could have a negative effect on French ecommerce.
Slightly more than 12 percent of the total online sales during the holiday season in Europe will come from mobile devices like smartphones and tablets. That’s an increase of 68 percent compared to the same period a year ago. The growth in Europe is bigger than the mobile holiday sales growth in the United States.
The German internet industry is still going strong. Annual growth of over 11 percent for 2012 to 2016 is expected, which is quite similar to previous years. Revenues will rise to 87 billion euroes by 2016, which is an increase of 71% within only 5 years. And it’s primarily due to the revenue from ecommerce and online advertising.
Russia is a remarkable country within Europe. It extends accross the entirety of northern Asia and much of Eastern Europe, thereby being a transcontinental country. In terms of ecommerce and other online services, Russia also differs from the most European countries. Let’s have a look at ecommerce in Russia with an interesting infographic.
Annual growth of ecommerce sales in Eastern Europe outpaced that of Western Europe by 13 percentage points in 2012. For this current year a double digit growth above 20% is expected, although this growth is likely to decrease by 2017. But although Eastern Europe grows faster than Western Europe, the latter is still the one accounting for most of ecommerce sales in the whole of Europe.
A double digit growth rate above 10% in B2C ecommerce sales in Western Europe is expected for 2013. Total ecommerce sales in this region are expected to reach over 300 billion euros by 2016, as cross border shopping continues to gain popularity among European consumers.
Ecommerce in Turkey is, compared with other European countries, kind of a laggard. Not that big of surprise, as Turkey is often hard to compare with other European countries. But although the country is known as a developing economy, when we look at its ecommerce it’s a different story.
Online shopping in the United Kingdom is about to grow by fifty percent over the next five years. It will then account for one euro in every seven euros spent by customers in 2018. At least, that’s what a new research forecasts.
Ecommerce sales in the Netherlands grew to 5 billion Euros in the first six months of 2013, a growth of 8% compared to the same period one year ago. Although the growth flattens slightly when you compare it with previous years, it´s still a good ecommerce year for the Dutch. Especially when you take into consideration the country is still in a recession and consumers now aren’t that eager to spend money.
The ecommerce industry in Spain achieved a total value of 2.8 billion Euros during the first quarter of this year. It’s remarkable that 43.2 per cent of transactions are cross-border online purchases and only 40 per cent of the total volume relates to purchases from Spanish local sites.
The ecommerce industry in Sweden is booming, as its growth continues to increase. Even in the second quarter of this year, which is often a weak quarter, positive numbers continued to show up. Ecommerce in Sweden could face a total growth of 18 percent and a turnover of 37,3 billion Swedish Kronor (€4,3bn) this year.
Online sales in Europe are expected to grow to 188 billion euros in 2013, from 166 billion in 2012. The United Kingdom, Germany and France would remain the biggest online markets by 2018, while online retail sales on the continent are seen doubling to 323 billion euros that year.
More than half of European consumers have made at least one online purchase last year. This percentage has almost doubled since 2006. The proportion of European consumers who make cross-border purchases has also grown, it has nearly tripled since 2006 to reach 15% last year.
It was a good year for the ecommerce industry in the Netherlands. Sales grew with 11 percent in May, compared to the same period one year before. At the same time, the overall retail industry declined with 0.6% in this period. So, hooray for ecommerce!