Statistics

Almost 5.4 million people in Hungary shopped online at least once in the past twelve months, a new survey shows. This means that 91 percent of adult internet users in Hungary made an online purchase recently.

Otto Group, one of the world’s largest online retailers, saw its online sales increase to approximately 7.7 billion euros in the 2018/19 financial year. That's an increase of 4.5 percent compared to the situation one year before.

Ecommerce in Spain was worth 27.96 billion euros in 2018. That's an increase of 17 percent compared to the previous year. For this year, a growth of about 20 percent is expected, which would mean ecommerce in Spain will be worth 33.56 billion euros at the end of 2019.

Ecommerce in Germany was growing slower than expected last year. Still, it's especially the fashion shops that are losing sales to online retailers. But German trade association HDE still believes in local purchasing.

Ecommerce in Belgium is still being dominated by foreign online retailers. Last year, the biggest online turnover was achieved by Dutch ecommerce giant Bol.com, followed by Coolblue (also from the Netherlands) and Amazon France. In the top 10, there are only two Belgian players.

The number of returns in Europe this year has increased by 8 percent compared to the same period last year. At the same time, free shipping has shown a 3 percent rise and goods purchased using a short-term promotion grew 29 percent.

Ecommerce in the Czech Republic was worth 135 billion Czech koruny (or 5.25 billion euros) in 2018. That's twice as much as in 2014. Last year, 90 percent of Czech consumers shopped online at least once.

Online fashion retailer Wildberries.ru is the number one in a list of Russian ecommerce websites ranked by sales volume, number of orders and average order value. Just like in 2016 and 2017, the fashion website leads the ranks.

Consumers from the Netherlands have spent about 1.6 billion euros at foreign online stores that are located in the European Union last year. That's an increase of 17 percent compared to the situation in 2017.

Ecommerce in Germany is predicted to increase by 9 percent this year. This means the German online retail industry could be worth 57.8 billion euros at the end of 2019. The growth rate of German ecommerce has slowly been decreasing the last few years.

For the first time, Amazon has entered the top 10 of the biggest retailers in Austria. The country's retail trade association, Handelsverband Österreich, has compiled a new list of the top 100 retailers in Austria and after ending in eleventh place last year, Amazon now ranks ninth.

Ecommerce in Belgium was worth slightly over 7 billion euros last year. This is an increase of 20 percent compared to the situation one year before, when the Belgian ecommerce was worth 5.8 billion euros.

There were 5 million Dutch consumers who shopped online cross-border last year. That's a significant increase of 32 percent compared to the situation one year before, when there were 3.8 million cross-border shoppers in the Netherlands. Together, these 5 million people spent about 880 million euros at foreign ecommerce websites.

Ecommerce in Germany is forecast to be worth 58.5 billion euros by the end of 2019. This would mean an increase of about 9 percent, and 5 billion euros, compared to the situation at the end of last year.

The online cross-border market in Europe represented a turnover of 95 billion euros in 2018. This corresponds to a cross-border share of total online sales in Europe of 22.8 percent. Within these countries, 36 billion euros is generated by the top 500 cross-border ecommerce companies.