The online cross-border market in Europe represented a turnover of 95 billion euros in 2018. This corresponds to a cross-border share of total online sales in Europe of 22.8 percent. Within these countries, 36 billion euros is generated by the top 500 cross-border ecommerce companies.
Statistics - archive
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Ecommerce in Belgium was worth 10.67 billion euros in 2018. That’s an increase of almost 6 percent compared to the situation one year before. Belgian consumers have not only spent more money online, they also shopped more often: last year, the average Belgian shopper bought something online over 11 times.
Ecommerce in the Netherlands was worth 23.7 billion euros in 2018. That’s an estimated growth of 10 percent compared to the situation one year before. Last year, 96 percent of consumers aged 15 and over have purchased something online at least once.
Ecommerce in Greece is expected to be worth 4 billion euros at the end of this year. That would be an increase of over 8 percent, compared to the 3.7 billion euros the Greek ecommerce industry was worth last year.
The ecommerce industry in the Nordic countries was worth 230.2 billion Swedish kronor, or 21.87 billion euros, in 2018. The biggest share of this online turnover comes from Sweden, which also has the highest proportion of people shopping online.
Dutch omnichannel retailer has generated revenues worth 1.35 billion euros last year. That’s an increase of 160 million compared to the situation in 2017. According to Coolblue, this growth is partly due to the introduction of an English and French website and app.
Sales of food and personal care are going well in European ecommerce and are set to increase by 54 percent in the next years. This means the online food and personal care industry will be worth over 56 billion euros by 2022.
Even though the “Yellow Vest” protests in the last two months of 2018 took their toll, ecommerce in France has managed to increase by 13.4 percent last year. The online retail industry of France was worth 92.6 billion euros at the end of last year.
The volume of retail sales via mail order houses or the internet keeps on growing in Europe. In 2017, the figures show a year-on-year increase of 12 percent in the European Union. Estonia showed the largest annual growth, while there were falls in Finland and Portugal.
Price comparison engine Idealo has achieved a growth of over 20 percent in Italy last year. The company generated an external sale in Italian ecommerce of almost 30 million euros, of which 32 percent was to the advantage of small Italian online shops.
Ecommerce in Germany has increased by 11.4 percent last year. At the end of 2018 the online retail industry was worth 65.10 billion euros. And that’s mostly because of the strong development of online marketplaces.
Things don’t look so swell for ecommerce in the United Kingdom. The online retail industry has suffered the worst November growth since 2011. Last month, sales increased with just 8.1 percent year-on-year.
The Netherlands are the new number one on the annual B2C E-commerce Index from UN conference UNCTAD. The Dutch have surpassed Luxembourg, which now finds itself on a 19th position. The top three is completed by Singapore and Switzerland.
In the United Kingdom, commuters spend a lot while they are on the train. The value of on-train commuter commerce reached 2.9 billion euros last year and is predicted to grow by 75 percent to reach 5.2 billion euros by 2022.
Ecommerce in Russia was worth over 14 billion euros in 2017. This corresponds to an increase of almost 13 percent compared to the situation one year before. For this year, it’s forecasted that ecommerce in Russia will grow again with a similar percentage, so it will be worth 15.9 billion euros.