Statistics

At least 47 percent of shoppers start their product search on marketplaces. The share of shoppers doing that is even higher in the United Kingdom, with 54 percent. This means that marketplaces are more often used to find products than search engines or brand websites.

After two years of decline, online product spending in Germany has increased once more. In 2024, spending reached 80.6 billion euros, an increase of 1.1 percent. Stronger growth is expected for this year.

Ecommerce giant Amazon has released a study indicating that joining the Climate Pledge Friendly program results in a 12.5 percent increase in sales for sellers on the marketplace. Especially products with low visibility profit from the program.

More than eight in ten Dutch people bought online in the first half of this year, a record. Especially for personal care products, medicines and vitamin pills, more consumers went online.

With 16.3 million monthly users, Temu is more popular in Germany than anywhere else in the European Union. The more well-known Shein attracts more attention in France, Spain, and Italy, but generates the most revenue in Europe in Germany.

According to Eurostat figures, 58.1 percent of all consumers in the European Union made a recent online purchase last year. Ecommerce is most established in the Netherlands and least in Bulgaria. In many parts of Southeast Europe, adoption remains below 35 percent.

During September and October, average return values reached almost 127 euros (106 British pounds) in the United Kingdom. This was a 7 percent increase from the same period last year. It seems that consumers are returning more high-value products.

AliExpress and Shein are among the ten largest online sellers in the Netherlands. And behind market leader bol comes, not Albert Heijn or Coolblue, but Amazon as the number two. That is according to a new ranking by German ECDB, a well-known publisher of ecommerce statistics. What is the ranking based on? And what else stands out?

At least 83 percent of Nordic consumers shop online monthly, according to a new report. Cross-border shopping is becoming more common in these countries. In the last twelve months, 76 percent of consumers in the Nordics purchased products abroad.

The Netherlands has more than 100,000 online stores. This figure comes from the latest quarterly report from Statistics Netherlands. At least this number of companies have online sales as their main activity, but the number is increasing. The amount of online stores with a broad product range increased 14 percent last year.

A majority of 73 percent of online retailers and service providers in Italy are satisfied by services provided by technology partners and agencies. At least 71 percent are also satisfied by their payment systems. However, most of the companies are dissatisfied with innovative technologies, like AI.

Click and collect is becoming a standard option for online shoppers. A majority (54 percent) of the top thousand European online retailers offer a pick-up option, enhancing their appeal to shoppers.

Last year, fashion platform Shein generated 7.68 billion euros in sales in Europe. This was an increase of 68 percent, compared to a year earlier. Its profitability has also increased significantly.

The rise of shopping platforms from China is making a strong impact in Switzerland. In a top 10 list of popular online shopping destinations, three names from China are included. While AliExpress was the only Chinese player in the Swiss top list three years ago, it has now been surpassed by Shein and Temu.

Parcel volumes in Austria are growing significantly. However, the majority of packages, around 80 percent of the total, come from abroad. Amazon accounts for a large share of this parcel surge, and the influence of Chinese platforms is increasing. Local online retailers are losing out.