Statistics are boring? Hell no! They can be very interesting, if you are interested in the ecommerce industry that is. Check out this category to see some stunning numbers and data about the ecommerce industry in different European countries or about a certain company.
In the past year, 21 million adults in the United Kingdom used a parcel locker to collect, return or send a parcel. This comes down to two in five adults. During that period, more than 115 million parcels were delivered or returned via lockers.
ECDB presents a new ranking of the Dutch ecommerce market, based on gross merchandise value per domain name. The top 10 includes four Dutch and three Chinese players. What is striking is that the latter are growing much faster. We were given a preview.
Last year, online fashion sales decreased 7 percent in Switzerland, compared to 2023. The total online revenue for fashion came to around 2.4 billion euros in the country. The online share of the fashion market in Switzerland was around 30 percent.
Compared to other German-speaking countries, Swiss consumers shop online less frequently. Just 18 percent of them shop online at least once a week. In Germany, for example, that share comes to 28 percent.
Chinese online marketplace Temu is gaining ground in France. For the first time, it has entered the top 15 of the biggest fashion sellers in the country, in terms of unit volume. It is just behind Zara. Vinted is still in first place.
Social media is playing a big role in online retail in Germany. A majority of 59 percent of retailers in the country use a profile on social networks to promote their offerings online. And more than a quarter offer consumers the option to place orders in their store via social media.
Online revenue in Spain has increased 13.1 percent year-over-year in 2024. The total online revenue came to 95.2 billion euros. In the last quarter of the year specifically, online turnover increased 13.4 percent compared to a year earlier.
“The upswing is here”, writes bevh above a report on online retail spending in Germany. According to the industry association, consumers spent 39.84 billion euros on products online in the first half of this year. This marks a 3.5 percent increase compared to the same period last year. The growth was even stronger in the second quarter.
Compared to other European countries, the Netherlands has the highest share of online shoppers. In the last quarter of 2024, at least 86.7 percent of Dutch consumers bought something online. It means that hundreds of thousands started online shopping last year.
Buying second-hand products online has become common in Germany: 55 percent of consumers bought a used product online last year. Additionally, most Germans are active sellers of used products: 52 percent offered something for sale, mainly fashion, books, and electronics.
Between 2023 and last year, Zalando’s online sales revenue in Switzerland has increased slightly. It remains the biggest online retailer in the country. With its current online growth, it is expected that Galaxus will take over first place during this year.
The European online consumer electronics market was worth 112 billion euros in 2024. This was an increase of 24 percent compared to the year before. Consumer electronics now represent 13 percent of total online retail sales.
For the first time in years, Dutch online spending on products is on the rise again. In the first quarter of this year, consumers spent more than 9 billion euros online. This is an increase of 4 percent, which was driven by the increased online spending on products.
The three largest marketplaces in Austria account for 52 percent of the total online spending in the country. Amazon stands head and shoulders above the rest, with a 41 percent share of the total. Zalando and eBay follow, while Chinese platforms are gaining ground.
Austrian online retailers are facing increasing competition from international online stores, particularly those from Asia. One in three orders is now placed with platforms from that continent. The Chamber of Commerce is calling for concrete measures against platforms such as Shein and Temu.