Statistics

Amazon recorded a gross annual revenue of 7.1 billion euros last year thanks to its activities in Spain. This is an increase of 11 percent compared to 2022. According to Amazon, there are currently around fifteen thousand Spanish SMEs active on its platform.

Two in ten surveyed online shoppers in the United Kingdom begin their search for products on social media. However, only 7 percent finalize their orders through this channel. Most of them finalize their purchase on a retailer’s website or app.

The European online consumer electronics market is valued at 90 billion euros in 2023. It is expected to increase 19 percent by 2025, reaching 107 billion euros. Retailers and C2C marketplaces selling used and refurbished electronics are driving this growth.

Online spending in Austria has grown by 5 percent in one year, reaching 10.6 billion euros. More than half of the expenditures are made in foreign webshops. "Dramatic”, says the Austrian Handelsverband.

At least 52.5 percent of consumers in the United Kingdom and the United Staties have bought products from online stores in another country, in the last 12 months. Fashion items are most likely to be purchased from overseas stores.

British retailers and brands are not benefiting from the growing cross-border ecommerce spending on the other side of the Channel. Especially providers of clothing and footwear have seen their sales in continental Europe drastically decrease after Brexit.

Half of the top 100 retailers in the United Kingdom do not show delivery information on product pages. This impacts customer satisfaction. And of the retailers who do show delivery information, nearly 40 percent miss their own advertised delivery times.

Amazon is the largest online furniture retailer in the United Kingdom, Spain, and Italy. In France, the American giant lags behind Ikea, which also ranks in the top three in other major European countries. Only in Germany does a local player, Otto, lead the market.

Online spending in Turkey more than doubled last year, the Ministry of Commerce reports. Significant growth is expected again this year. This is largely the result of inflation, but there is also considerable autonomous growth.

At least 95.8 percent of European consumers shopped online in the first quarter of this year. In the United Kingdom, that percentage was 93 percent. And in the Netherland, 96 percent of consumers shopped online.

Marketplaces with origins in Asia have gained significant popularity in Germany over the past year. Recent research indicates that nine out of ten German consumers are familiar with these platforms, and 43 percent purchase items from them. Especially Temu is on the rise.

Last year, more than half of all online sales in Germany were generated on marketplaces. Additionally, 55 percent of online sales in that country were carried out on smartphones. This corresponds to almost 47 billion euros in sales.

The online European cross-border market reached a turnover of 237 billion euros in 2023. This is an increase of 32 percent compared to the year before. European online stores generated 107 billion euros in cross-border turnover.

PayPal was the most used online payment method among German online shoppers in 2023, like the year before. However, the American company saw its share of the local payment market decrease. Buy now, pay later services are on the rise.

Online shoppers in Germany return 11 percent of all of their online purchases. The younger generations in the country return items more often than older ones. They mostly return items because the size does not fit or because the product is damaged.