Belgium

Three in four consumers in Belgium still like to try, touch or see the products they want to buy. Even if purchasing it online would be cheaper. And when it comes to clothing and shoes, no less than 90% of consumers likes to try on the products offline rather than look for it online.

H&M will sell online in Belgium, Bulgaria, the Czech Republic, Hungary, Poland, Portugal, Romania, Slovakia and Switzerland. The Swedish fashion retailer is making a big ecommerce push as it already invested heavily in its online retail site and took several steps to connect its web and mobile assets with its brick-and-mortar stores.

DHL has launched DHL Parcel in Belgium. With this service, the parcel company wants to mature its B2C network in Belgium. The goal is to have a network of about 1,600 pick up points in stores all over the country and to compete with Bpost, Belgiums biggest parcel company.

Compare Group, a Dutch holding company consisting of five price comparison services in four different countries, wants to welcome 50% more visitors in 2015 than it had last year. And in terms of clicks it thinks it could achieve even much more growth. We interviewed CEO Ben Kerkhof, who explained to us why the company mostly thinks about a girl named Lisa these days…

Dutch ecommerce software provider BiedMeer will change its name into CCV Shop starting January 13, 2015. The company was acquired by CCV Group nine months ago and it now wants to use this name to start its services in Germany, Belgium, Luxembourg and Switzerland, as the name “BiedMeer” (literally: “offer more”) won’t ring any bells across the Dutch borders.

H&M will launch online stores in eight different countries in Europe during 2015. The new online markets will be Belgium, Bulgaria, Czech Republic, Hungary, Poland, Portugal, Romania, and Slovakia. H&M’s online stores are already available in eleven European countries.

Since time immemorial, the Netherlands and Belgium have influenced each other on several fronts. They not only share the same language (although the Walloon part of Belgium speaks French, not Dutch), but also have much in common on cultural, sport and economic levels. In the ecommerce industry however, it’s mostly Dutch players who influence the Belgian industry and not the other way around.

Wehkamp will launch a Belgian website later this year. The Dutch company is developing a completely new online store for the Belgian market. The product range will consist of some 150,000 item from about 1200 different brands. It’s for the first time ever Wehkamp has gone cross-border.

Cnova, the ecommerce division of Groupe Casino, has announced the expansion of its online store Cdiscount.com to Belgium. The leading ecommerce player in France was already active in Colombia, Thailand and Vietnam. Now it expands its services for the first time in Europe by delivering its goods to Belgian consumers.

The self-appointed ‘biggest online music store in The Netherlands, Belgium and Luxembourg’ is planning to spread throughout more countries in Europe. Earlier this year Bax-shop already launched online stores in France (Bax-shop.fr) and Germany (Bax-shop.de). Sweden, Italy, UK and Spain are on the list for next year.

Allyouneed.com is expanding its services in Europe. The German online grocery retailer already delivered foods and drinks in Austria, but is now ready for the next step. Allyouneed.com will deliver to customers in France, Italy, The Netherlands, Belgium and Denmark.

CDON has announced the local version of Nelly.com in Belgium. The online fashion store was already active in the Northern European country, but that was only through an EU-site in English. Now Belgian consumers are served through a dual language site which is adapted for the local market.

Godiva is expanding online by opening an online chocolate confectionery store in the United Kingdom. The luxury Belgian chocolatier has chosen eCommera and its cloud base ecommerce platform DynamicCommerce, which is powered by Demandware. The United Kingdom will be the fourth country where it sells its goods online.