France

Marketplace solution provider Mirakl has generated over 162 million euros in annual recurring revenues in 2024. Its GMV also showed a year-on-year growth of 30 percent, reaching 10.3 billion euros.

TikTok is boosting its European ecommerce operations. From now on, merchants can register to start selling through TikTok Shop in Germany, France, and Italy. Users of the social media platform in these countries will soon be able to place orders.

Of the world’s 250 largest ecommerce companies, 95 have their headquarters in Europe. That is three more than in North and South America combined and significantly more than in Asia. Within our continent, Germany hosts the most headquarters.

Dutch fulfillment company Monta has realized its previously announced expansion into France. The company recently opened its first warehouse in the country. In total, it now has 19 locations in Europe.

French software company Stockly is a stock pooling and exchange solution for online sellers. The company now announces that it has raised 26 million euros. With the capital injection, it wants to accelerate its growth in Europe.

Marketplace solution provider Mirakl has announced the acquisition of Adspert, a data-driven advertising optimization tool. Thanks to the acquisition, Mirakl can enhance its retail media solution and add AI-driven advertising optimization software to its platform.

With Trade Assurance, Alibaba introduces what it calls a new standard for safe and transparent digital B2B trade in Europe. The service portfolio is initially available for businesses in France, Germany, Italy, and Spain.

This week, fulfillment company Monta has announced further international expansion. The company will open fulfillment centers in France, Italy and Poland. The new locations will be operational by this time next year.

Omni-channel retail brand Ochama has announced that it will expand its pickup point network into France. It is also introducing next-day home delivery all throughout the country, for more than 1,000 selected products.

Within four months after its launch in France, Temu has managed to achieve a larger market share in terms of value than its competitor Shein. It has not yet surpassed AliExpress. Additionally, 96 percent of Temu customers in the last 90 days were repeat customers.

Back Market, a marketplace for pre-owned phones, laptops, and other electronic devices, posted a 45 percent revenue growth last year, reaching 320 million euros. The growth continues unabated, and the company expects to turn a profit for the first time this year.

Amazon is the largest online furniture retailer in the United Kingdom, Spain, and Italy. In France, the American giant lags behind Ikea, which also ranks in the top three in other major European countries. Only in Germany does a local player, Otto, lead the market.

French marketplace solution provider Octopia has launched a new product, called Octopia Ads. It is the company’s own retail media solution. It enables retailers to implement a sponsored search solution for their products (1P) and sellers and brands products (3P).

TikTok is set to introduce its ecommerce activities in continental Europe soon. The company has started inviting merchants to beta-test in Germany, France, Italy, and Spain. Launches in other European countries are likely to follow eventually.

Whoppah, a marketplace for second-hand design and art, has recently entered the French market. The Dutch company previously spread its wings to Belgium and Germany. Its ambitions are pan-European.