Italy

When you think about products that are made in Italy, at first you will probably think of brands like Gucci, Ferrari, Versace and Prada. But there's much, much more. That's why a new ecommerce site has launched. Storytalia wants to promote quality goods from selected brands, so its visitors get to know "the unexpected made in Italy".

Every country has its own habits, rules and traditions. In Italy this is no different. When you have an ecommerce company in this Southern European country or when you want to start one, there are some things you should know. About Italian consumers, their habits, their preferred payment methods and their ideal delivery solutions. We have these tips!

The self-appointed ‘biggest online music store in The Netherlands, Belgium and Luxembourg’ is planning to spread throughout more countries in Europe. Earlier this year Bax-shop already launched online stores in France (Bax-shop.fr) and Germany (Bax-shop.de). Sweden, Italy, UK and Spain are on the list for next year.

Redesigning the site have proved to be effective for Yoox Group, as it saw an 18% increase in conversions and a 3% lower bounce rate than the old site just weeks after launch. And to top it all off, the Italian online retailer that also operates ecommerce sites for other brands, reported 15% revenue growth in the first half of this year.

Allyouneed.com is expanding its services in Europe. The German online grocery retailer already delivered foods and drinks in Austria, but is now ready for the next step. Allyouneed.com will deliver to customers in France, Italy, The Netherlands, Belgium and Denmark.

Facebook is a very popular social network amongst European online retailers. Except for the United Kingdom, where online retailers are more active on Twitter. But Twitter is however still less popular in the UK than in other countries like Germany or Spain. These two countries have the most social media savvy online retailers, as 90% of them are on Facebook and 80% are on Twitter.

It may not have been all moonlight and roses for Southern Europe with the financial crises countries like Spain, Italy and Greece had to face, but in terms of ecommerce this European region is doing well. It’s expected that the total online economy of sold goods and service in Southern Europe in 2013 amounted to 39,5 billion euros.

The mobile retail audience in Europe grew by 43 percent over the past year, with 20 percent of smartphone users visiting online retail sites and apps using their mobile phone. Also 1 in 7 smartphone users from the five leading European markets (the UK, Germany, France, Italy and Spain)have completed a retail transaction on their phone in a month.