When it comes to online shopping, consumers from Latvia and Lithuania emphasize the superior pricing policies compared to prices in physical stores. The number one issue for online shoppers in both Eastern European countries seems to be a long delivery time.
H&M has opened several new online stores in Europe. It now has dedicated websites in Croatia, Estonia, Latvia, Lithuania, Slovenia, Luxembourg and Ireland. The fashion retailer offers the same range as it does in the physical stores, with complete collections for men, women and children, including accessories.
DHL has joined forces with the Finnish postal operator Posti and Bring, a subsidiary of Norwegian postal operator Posten Norge. Together they offer a B2C infrastructure for parcel deliveries across Scandinavia, Finland and the Baltic states. With 6,500 parcel shops and parcel stations across seven countries it will be the largest parcel network in northern Europe.
Lesara, a Berlin-based online fashion and lifestyle retailer, has announced it will now also supply customers in the United Kingdom, Spain, Greece, Portugal, Bulgaria, The Republic of Ireland, Romania, Hungary, Estonia, Latvia, Slovakia, Poland, Czech Republic, Sweden, Denmark and Finland.
The total ecommerce industry in Northern Europe is expected to reach sales of 36.8 billion euros in 2014. One year ago, the online economy of goods and services in this region was worth 33.2 billion euros, so this year there’s probably gonna be a growth of 10.8%.