Ecommerce News

Portugal

The ecommerce market in Portugal is growingThe ecommerce market in Portugal is growing. Most Portuguese consumers prefer buying from local online stores. In 2024, at least 49 percent of the population placed online orders. The market was worth a total of 4.1 billion euros in that year.

To read more about the Portuguese online retail industry, please check out our information page about ecommerce in Portugal.

About You enters Greece and Portugal

About You enters Greece and Portugal
About You, the fashion platform from Germany, is now active in Greece and Portugal. The company continues its Southern European expansion, after launching in Italy only last month. The retailer now operates in 26 European markets.
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‘Ecommerce in Portugal: €4.73 billion in 2017’

‘Ecommerce in Portugal: €4.73 billion in 2017’
Ecommerce in Portugal is estimated to increase by  over 12 percent this year, so total online sales of goods and services in the Southern European country could be worth 4.73 billion euros at the end of this year. That's a nice growth compared to the 10.52 percent increase of last year.
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Groupon shuts down in 4 European countries

Groupon shuts down in 4 European countries
Groupon closed the doors of 4  European websites. After closing its operations in Greece, Turkey and the Nordic countries, the American ecommerce marketplace is now shutting down in Ukraine, Portugal, Switzerland and Austria. Since yesterday, these websites no longer offer customers interesting deals from local retailers.
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European countries approach omni-channel differently

European countries approach omni-channel differently
For ecommerce players, having an omni-channel approach is getting more and more important as customers continue to demand ever-higher levels of service. This requires retailers to adapt new models and be everywhere the customer wants them to be. Specific approaches to omni-channel however, differ widely from country to country.
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H&M will open 9 new ecommerce sites in Europe

H&M will open 9 new ecommerce sites in Europe
H&M will sell online in Belgium, Bulgaria, the Czech Republic, Hungary, Poland, Portugal, Romania, Slovakia and Switzerland. The Swedish fashion retailer is making a big ecommerce push as it already invested heavily in its online retail site and took several steps to connect its web and mobile assets with its brick-and-mortar stores.
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Southern European ecommerce to grow to €39,5bln

Southern European ecommerce to grow to €39,5bln
It may not have been all moonlight and roses for Southern Europe with the financial crises countries like Spain, Italy and Greece had to face, but in terms of ecommerce this European region is doing well. It’s expected that the total online economy of sold goods and service in Southern Europe in 2013 amounted to 39,5 billion euros.
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