The Netherlands

Within the top 100 of the biggest online stores in the Netherlands in 2023, 63 percent was custom-built. A year earlier, the amount of these kinds of stores was still 55 percent. Compared to 2020, this is a growth of 50 percent.

Olsam, a British ecommerce aggregator has acquired Dutch competitor Dwarfs. The amount involved in the acquisition was not disclosed. At the same time, the combined company, called Olsam Group, will receive an enlarged credit facility to pursue future acquisitions.

In 2021, Dutch companies exported 76 billion euros worth of goods and services ordered online. This accounted for 14 percent of these companies' total exports. As many as 52 percent of ecommerce companies sold crossborder in that year.

In the first quarter of this year, almost eight out of ten Dutch consumers bought something online. This is a small increase compared to the same period in 2022 (74 percent). The current rate of online shoppers is close to the rate in 2021, when it was 77 percent.

Based on turnover, many of the 30 biggest brands sold on Dutch marketplace Bol are brands that sell products in consumer electronics and domestic appliances. However, when looking at the amount of sales brands in toys and personal hygiene dominate the top-30. At the same time, brands that are sold by Bol itself have 64 percent share of the total turnover.

Earlier this year, H&M introduced a return fee of 0.99 euros for shoppers in various European countries, including the Netherlands. Starting from November 1, the rate will increase there by 1 euro, more than doubling the fee. H&M club members will no longer be exempt from this.

Bol holds a significant lead in the Twinkle100, the list of the largest online retailers in the Netherlands. The revenue of Bol, as the company is now simply called, is more than twice as high as that of the runner-up, which shares the same owner.

NextSmartShip, a thriving Chinese fulfillment company, has taken a significant step into the European market by establishing a key office in the Netherlands. This marks the company's inaugural presence in Europe, embodying the initial phase of their ambitious global strategy, with a planned expansion into the United States on the horizon.

Dutch sustainable parcel deliverer Homerr has been acquired by Vinted Go, the shipping arm of Vinted. The amount involved in the acquisition was not disclosed. For now, Homerr will continue to operate under its own trade name.

In the first half of this year, Dutch consumers spent 16.3 billion euros online. Compared to the same period in 2022, this is an increase of 2 percent. The online share of total spending was 31 percent, just like in 2022.

Dutch B2B payments provider Sprinque is announcing its launch in Germany and Spain with new offices in those countries. The company wants to eventually offer its payments platform to the complete European market.

This year, the turnover of online stores in the Netherlands is expected to grow 4 percent, compared to last year. In 2022, a decrease of 2 percent in turnover was measured, says Dutch bank ING. At the same time, for the first time in a decade, the amount of sales in retail is expected to decline 2 percent.

As of yesterday, Dutch fulfillment company Active Ants has been fully acquired by Belgian postal company Bpost. The acquisition was already announced in 2018, but at that time management remained in the hands of Active Ants. Now, the company has sold its remaining stake to Bpost.

HelloFresh Group has expanded its ready-to-eat brand, Factor, to the Netherlands and the Flanders region in Belgium. Other countries on the continent will follow suit. "Bringing Factor to Europe is a significant stride in HelloFresh's multi-tier brand strategy."

Ecommerce giant Amazon has opened its first fulfillment center in the Netherlands. With the new location, the online marketplace will be able to deliver Dutch orders faster. The launch is part of a collaboration with Dutch logistics company Bleckmann.