Below you can find all the articles we have written about Dutch ecommerce, online retailers, acquisitions, cross-border initiatives and more. If you want to know more about the Dutch online retail industry, check out our information page on ecommerce in the Netherlands.
Amazon will invest more than 1.4 billion euros in the Dutch market over the next three years. Earlier this month, the company also announced an injection of more than 1 billion euros in Belgium. The American company aims to win over shoppers and online buyers across the Benelux region in its battle with local market leader bol.
On average, online sellers are active on six different marketplaces. As 63 percent of consumers prefer marketplaces over brand sites, sellers need to make sure that their products are present there. However, selling on marketplaces comes with its own challenges as well.
Large international online platforms have grown rapidly in the Netherlands in recent years. However, local players still dominate the market. According to the latest Twinkle100, AliExpress, Shein and Temu are not among the ten largest online retailers in the country. Far from it. Amazon has also taken a step back, in both turnover and ranking.
In the first half of the year, consumers in the Netherlands spent more than 17 billion euros online. Compared to the same period last year, this represents a decline of 1 percent. Spending on services fell sharply, while spending on products increased slightly.
ECDB presents a new ranking of the Dutch ecommerce market, based on gross merchandise value per domain name. The top 10 includes four Dutch and three Chinese players. What is striking is that the latter are growing much faster. We were given a preview.
After 46 years, Otto is pulling the plug on its unprofitable operations in the Netherlands. Unlike in its home market in Germany, Otto’s promising marketplace model never took off in the neighbouring country. The decision will impact around 70 employees.
Bol, the largest online sales platform in the Netherlands, is allowing sellers from outside the European Union to join for the first time. This year, the first 100 non-EU sellers are expected to join. The company emphasizes strict quality control for offerings from countries such as China. Products must be stocked within Europe.
Compared to other European countries, the Netherlands has the highest share of online shoppers. In the last quarter of 2024, at least 86.7 percent of Dutch consumers bought something online. It means that hundreds of thousands started online shopping last year.
For the first time in years, Dutch online spending on products is on the rise again. In the first quarter of this year, consumers spent more than 9 billion euros online. This is an increase of 4 percent, which was driven by the increased online spending on products.
Dutch ecommerce feed manager Channable has acquired Producthero, a Google Shopping advertising specialist. Thanks to the acquisition, the solutions of both companies will be combined into one platform. This should make multichannel selling easier for online retailers.
Dutch fashion platform Otrium has announced the launch of a new automated warehouse, called the O-Mega Robot. According to the company, this AutoStore system has up to 400 percent better space utilization than traditional warehouses.
Payment provider MultiSafepay recently announced that its transaction volume increased 44 percent year-on-year. According to the company, this is due to customer business growth. In addition, the amount of customers grew 11 percent.
Last Friday, the winners of this year's prestigious Dutch Shopping Awards were announced. Online supermarket Picnic was the winner of the evening, as it won the DHL Best Online Store of the Year award.
Last year, Dutch consumers spent 36 billion euros online. This was an increase of 5 percent, compared to 2023. At the same time, the number of orders fell by 1 percent. For the first time, the majority of international purchases were placed with Chinese platforms.
