Hepsiburada, the biggest ecommerce company in Turkey, has introduced a new program, which will help 1,000 women entrepreneurs to grow their businesses through ecommerce. The Technology Power for Entrepreneur Women Program offers free online stores, but also gives assistance with sales, operations, marketing and logistics.
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Ecommerce in Turkey was worth 30.8 billion Turkish Liras (or 7.95 billion euros) in 2016. The online retail industry in this country is becoming more and more mature. The ecommerce share in Turkey’s total retail was 1.7 percent in 2012, but it increased to 3.5 percent last year, a new study shows.
Amazon Germany has discovered its Turkish customers. Buyers from that country can get their goods delivered for free. In addition, the website of Amazon Germany and its catalogue has been translated into Turkish. Customer service via email and phone is also available in Turkish.
PayPal has ceased operations in Turkey after the company was unable to get a new license from Turkish financial regulator BDDK. A new Turkish policy requires IT systems to be housed within the country, but that’s something PayPal doesn’t follow.
PayU, a payment service provider in Turkey, will close this year with a growth of 40 to 80 percent in each of its markets. This success is due to an emerging middle class, the rise of mobile technology and evolving ecommerce environments in developing markets, the company says.
Groupon is no longer active in Greece and Turkey. The American ecommerce company pulled the plug on its operations in these two Southern European countries last week. It’s still not clear why the Greek site is offline now, but Groupon backed down in Turkey because of financial expectations that couldn’t be met.
In Europe, more and more consumers like to pay using their smartphone or tablet. In share of mobile device owners who already have experience with mobile payments, Turkey is the absolute leader in Europe. This is apparent from the latest report by yStats.com, called “Europe Online Payment Methods: First Half 2015”.
The ecommerce volume in Turkey has reached 18.9 billion Turkish liras (6.34 billion euros) last year, after it increased by 35 percent in 2014 compared to the previous year. Ecommerce in Turkey now represents 1.6 percent of all retail business in the European country.
Iyzico has raised a Series B funding of 16.5 million Turkish liras, or 5.74 million euros. The Turkish company, which provides a platform to let ecommerce sites and other apps easily accept online payments, has raised more than 8.5 million euros in total since it was founded three years ago.
The solid and fast-growing ecommerce market in Turkey has got the attention from several investors. The latest one to show interest is the Abraaj Group. This Dubai-based private equity firm purchased a 25% stake in Hepsiburada, Turkey’s largest online retailer. The deal is the latest in a steady stream of online-oriented acquisitions in Turkey.
Annelutfen, a popular Turkish ecommerce site that is focused on the baby and mother market, announced the successful completion of a 4 million dollar investment (€3.35 million) led by Elixir Capital, a Silicon Valley-based private equity fund.
Global investors are looking with increasing interest to the ecommerce industry in Eastern Europe. The growth and trends in this region attracts the attention of international ecommerce players and investors. For example in Turkey, there’s a raised interest of investors, mostly in the clothing sectors.
With regards to the financial crisis, Southern Europe is still one of the most damaged regions in Europe. But maybe the ecommerce industry can change this, little by little. It’s estimated that online sales in this region will reach 47.8 billion euros at the end of this year, while this part of Europe also has shown an average annual growth rate of 22% since 2010.
It may not have been all moonlight and roses for Southern Europe with the financial crises countries like Spain, Italy and Greece had to face, but in terms of ecommerce this European region is doing well. It’s expected that the total online economy of sold goods and service in Southern Europe in 2013 amounted to 39,5 billion euros.
Annual growth of ecommerce sales in Eastern Europe outpaced that of Western Europe by 13 percentage points in 2012. For this current year a double digit growth above 20% is expected, although this growth is likely to decrease by 2017. But although Eastern Europe grows faster than Western Europe, the latter is still the one accounting for most of ecommerce sales in the whole of Europe.