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Top 10 online stores in Denmark

Denmark is, together with Sweden, one of the biggest and most mature ecommerce markets in Northern Europe. The industry relies mostly on major foreign players, but there are also some local heroes. Let’s have a look at the top 10 online stores in Denmark.


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Ecommerce in Denmark is characterized by its maturity. Denmark has a internet penetration of 98 percent, which means that almost all of Danish people use the internet. Denmark doesn’t have major ecommerce companies such as Sweden has with Ikea and H&M, but still, the ecommerce industry of Denmark is well-established.

The top 10 online stores in Denmark

The top ten of online stores in Denmark is dominated by foreign players, like Zalando, H&M and Amazon. Of course, the top 10 list changes every year. But in 2018, this was the list of ten biggest online stores in Denmark, based on data from FDIH. The percentages represent the share of the total number of trades in 2018.

1. Zalando 3.4 percent
2. Amazon 2.0 percent
3. H&M 1.9 percent
4. Wish.com 1.8 percent
5. eBay 1.7 percent
6. Coop 1.6 percent
7. Nemlig.com 1.3 percent
8. Bilka.dk 1.2 percent
9. Elgiganten 1.2 percent
10. Saxo Boghandel 1.1 percent

Top 10 online stores in other European countries

Are you interested in seeing the top 10 online stores in other European countries? Then check out the informational pages we’ve written about it:
Top 10 online stores in Europe
Top 10 online stores in Germany
Top 10 online stores in France
Top 10 online stores in the Netherlands
Top 10 online stores in Belgium
Top 10 online stores in Sweden
Top 10 online stores in Spain

Last update: 2019