Top 10 online stores in Denmark

Denmark has a high amount of monthly online shoppers. While online shopping is common in Denmark, most consumers in the country tend to place their orders at international online sellers. This is evident in the top ten of the biggest online stores in Denmark.

The top 10 online stores in Denmark

Only two of the ten biggest online stores in the country are local companies. The others are international sellers. Some are from neighboring countries, while others, like Shein, are global sellers.

Of course, the top ten changes every year. Based on their turnover in 2023, these are the biggest online stores in Denmark, according to Statista:

Looking for ecommerce software to start selling in Europe? Webador and Shopify are platforms that are well optimized for cross-border ecommerce.

Information about the biggest online stores

Ecommerce in Denmark is expected to reach 14.4 billion euros by the end of 2024. According to a study in 2024, around 54 percent of 1,000 Danish respondents shopped abroad online at least once a month. Cross-border shopping has become more popular in the country.

The top 10 is dominated by international sellers, like Shein, Zalando, Apple and Ikea. Below, we will highlight the local online sellers.

Elgiganten

Department store Elgiganten opened its first brick-and-mortar store in 1996. It is the biggest chain of department stores specializing in consumer electronics and appliances in the country. Its ecommerce share is also significant, as the company has been in the country’s top 10 for years. It is currently owned by British electronics giant Currys.

Matas

Drug store chain Matas was founded in Denmark in 1949. It currently has over 260 stores, and has grown into an international Group. It has also established a strong online presence in Denmark, as it has been in the top 10 biggest online stores for years.

Saxo

While not featured in the latest top 10, Saxo is a well-known online store in Denmark. It is the country’s first and largest internet bookstore. The online store went live in 2001. Since then, it has also added audio and book streaming services, with audio, e-books and podcasts.

 Market dominated by international sellers

The top ten of the biggest online stores in terms of turnover is dominated by international ecommerce giants. Surprisingly, Amazon did not make the cut, though it is often a dominant sellers in other ecommerce markets in Europe.

Several of the international sellers that are popular in Denmark are from neighbouring countries, like Ikea, H&M and Boozt (all based in Sweden). But, there is still hope for local online stores. According to Statista, nine out of ten online shoppers in Denmark purchase products at local stores. With up to 83 percent of consumers shopping online at least monthly, there is still room to grow.

Do you want to sell cross-border in Europe? It ain't easy but with the right ecommerce software, online marketing channels and European fulfillment companies market leadership is surely possible.