Top 10 online stores in Sweden

Sweden is one of the leading ecommerce countries in Northern Europe. Many consumers from Finland, Denmark and Norway shop online at Swedish ecommerce websites. So it’s probably no surprise the top 10 online stores in Sweden features many local players.

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Ecommerce Sweden
Top 10 online stores
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Ecommerce in Sweden is different from the other online retail industries in the Nordics or Scandinavia. The Swedish ecommerce industry is so well-established that many online shoppers from neighboring countries use Swedish websites. The country has a high internet penetration, with 95 percent of the total population using the internet. And Sweden has some very famous retail companies, such as Ikea and H&M, that are well-known around the world.

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The top 10 online stores in Sweden

The top ten of online stores in Sweden is dominated by local players. Zalando is the only non-Swedish ecommerce player in the top six. Of course, the top 10 list changes every year. But in 2019, this was the list of ten biggest online stores in Sweden, based on data from the Ecommerce Foundation:

1. Apotea.se	Sweden
2. Cdon.com	Sweden
3. Zalando	Germany
4. Adlibris	Sweden
5. H&M	Sweden
6. Webhallen.com	Sweden
7. Wish	USA
8. eBay	USA
9. Bokus	Sweden
10. Amazon	USA

Do you want to sell cross-border in Europe? It ain't easy but with the right ecommerce software, online marketing channels and European fulfillment companies market leadership is surely possible.

Top 10 online stores in other European countries