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Top 10 online stores in Sweden

Sweden is one of the leading ecommerce countries in Northern Europe. Many consumers from Finland, Denmark and Norway shop online at Swedish ecommerce websites. So it’s probably no surprise the top 10 online stores in Sweden features many local players.

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Ecommerce in Sweden is different from the other online retail industries in the Nordics or Scandinavia. The Swedish ecommerce industry is so mature, many online shoppers from neighboring countries use Swedish websites. The country has a high internet penetration, with 94 percent of the total population that uses the internet. And Sweden has some very famous retail companies, such as Ikea and H&M, that are well-known around the world.

The top 10 online stores in Sweden

The top ten of online stores in Sweden is dominated by local players. Zalando is the only non-Swedish ecommerce player in the top six. Of course, the top 10 list changes every year. But in 2018, this was the list of ten biggest online stores in Sweden, based on data from the Ecommerce Foundation:

1. Apotea.se Sweden
2. Cdon.com Sweden
3. Zalando Germany
4. Adlibris Sweden
5. H&M Sweden
6. Webhallen.com Sweden
7. Wish USA
8. eBay USA
9. Bokus Sweden
10. Amazon USA

Top 10 online stores in other European countries

Are you interested in seeing the top 10 online stores in other European countries? Then check out the informational pages we’ve written about it:
Top 10 online stores in Europe
Top 10 online stores in Germany
Top 10 online stores in France
Top 10 online stores in the Netherlands
Top 10 online stores in Belgium
Top 10 online stores in Spain
Top 10 online stores in Denmark

Last update: 2019