Top 10 online stores in Austria

Austria is a landlocked country, with eight neighboring countries. So, it’s probably no surprise that foreign ecommerce companies dominate the Austrian online retail market. Let’s have a look at the top 10 online stores in Austria.

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Ecommerce Austria
Top 10 online stores
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Ecommerce in Austria is quite focused on foreign ecommerce websites. A study from 2018 has shown that 55 percent of the money Austrian consumers spend online goes to international retailers.

In Austria, most online shoppers prefer to pay by invoice. Popular payment methods in Austria are cards and bank transfers. For foreign e-tailers looking to gain ground in Austria, this is important to know.

Online payments

Looking for ecommerce software to start selling in Europe? Webador and Shopify are platforms that are well optimized for cross-border ecommerce.

The top 10 online stores in Austria

The top ten of online stores in Austria is dominated by foreign ecommerce companies. In 2020, the 250 best-selling online shops in Austria generated total online sales of 4.9 billion euros. The top 10, which can be seen below, accounted for half (47.2 percent) of this turnover, with total sales of 2.3 billion euros. Of course, the top 10 list changes every year. But in 2020, this was the list of ten biggest online stores in Austria, based on data from EHI:

Amazon.de	1.13 billion euros
Zalando	328.7 million euros
MediaMarkt	144.3 million euros
Universal	136.5 million euros
Otto	120.6 million euros
H&M	105.6 million euros
Shop Apotheke	101.8 million euros
Apple	98.7 million euros
XXXLutz	92.8 million euros
Electronic4you	74.5 million euros

Do you want to sell cross-border in Europe? It ain't easy but with the right ecommerce software, online marketing channels and European fulfillment companies market leadership is surely possible.

Top 10 online stores in other European countries