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Top 10 online stores in Austria

Austria is a landlocked country, with eight neighboring countries. So, it’s probably no surprise that foreign ecommerce companies dominate the Austrian online retail market. Let’s have a look at the top 10 online stores in Austria.

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Contents:

Ecommerce in Austria is quite focused on foreign ecommerce websites. A study from 2018 has shown that 55 percent of the money Austrian consumers spend online goes to international retailers.

In Austria, most online shoppers prefer to pay by invoice. Popular payment methods in Austria are cards and bank transfers. For foreign e-tailers looking to gain ground in Austria, this is important to know.

The top 10 online stores in Austria

The top ten of online stores in Austria is dominated by foreign ecommerce companies. In 2018, the 250 best-selling online shops in Austria generated total online sales of 3.2 billion euros. The top 10, which can be seen below, accounted for half of this turnover, with total sales of 1.6 billion euros. Of course, the top 10 list changes every year. But in 2018, this was the list of ten biggest online stores in Austria, based on data from EHI:

1. Amazon 719,8 million euros
2. Zalando 341,8 million euros
3. Universal 125,0 million euros
4. Otto 84,3 million euros
5. MediaMarkt 64,8 million euros
6. Shop Apotheke 61,9 million euros
7. Electronic4You 56,4 million euros
8. E-tec.at 55,2 million euros
9. H&M 54,6 million euros
10. Apple 53,3 million euros

Top 10 online stores in other European countries

Are you interested in seeing the top 10 online stores in other European countries? Then check out the informational pages we’ve written about it:
Top 10 online stores in Europe
Top 10 online stores in Germany
Top 10 online stores in France
Top 10 online stores in Spain
Top 10 online stores in the Netherlands
Top 10 online stores in Belgium
Top 10 online stores in Sweden
Top 10 online stores in Denmark
Top 10 online stores in Austria
Top 10 online stores in Switzerland
Last update: 2019