Top 10 online stores in Austria

When looking at the ten biggest online stores in Austria, it is noticeable that a large share of the list consists of international online stores. However, there are also several domestic online shops that are able to generate high turnovers.

List of the top 10 online stores in Austria

Ecommerce in Austria is largely dominated by foreign, international ecommerce businesses. This is also demonstrated in the top 10. Of course, the list changes every year. Based on data from Statista, these were the 10 biggest online stores in Austria in 2023 in terms of turnover:

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Information about the biggest online retailers

Only two of the stores in the list are local online sellers; Universal and Münze Österreich. The latter is the country’s official company responsible for issuing and minting the Austrian coin.

Below, we have highlighted some of the country’s well-known local online sellers:

Universal

One of the biggest online stores in Austria is Universal. It has been around since 1968, when it started with a small catalogue of fashion items. It has developed into an online store, and in 2018 it sent out its last catalogue. It has a partner program for brands and retailers, which is how the company has grown its product range extensively.

E-tec.at

Online store for electronic products E-tec.at was the first online shop selling IT products online in the country. It launched in 2000, and since then it has expanded its product range to include home electronics as well. According to the company, it sells more than 45,000 products, which can be delivered within a short time.

The rest of the top 10

Amazon is the biggest online retailer in Austria, though it does not yet have a localized store there. Instead, Austrians order items on the German marketplace of Amazon. Most of the stores in the top ten are German sellers, who can easily sell to Austrians as they speak the same language.

Foreign online sellers dominate ecommerce market

According to research from the Austrian retail association, the ecommerce market was worth 10.6 billion euros by April 2024. In that year, 54 percent of all retail expenditures flowed to foreign online stores. This means that Austrian consumers often place their online orders cross-border. This is also visible in the top 10, as foreign online sellers dominate the list.

There are more than 12,000 local online stores registered in Austria

Does that mean that there are not enough local online sellers? No, according to the retail association, there are more than 12,000 local online stores. Yet, consumers often choose foreign sellers, especially young consumers. This is most likely because of cheap products that are available on platforms like Temu or Shein.

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