Top 10 online stores in Italy

Information about ecommerce in Italy Italy is a country in Southern Europe and famous for its vivid fashion industry. Italy has a big economy, but in ecommerce terms it is still lagging behind on other EU countries. Find out more about the top 10 online stores in Italy here.

Looking for ecommerce software to start selling in Europe? Webador and Shopify are platforms that are well optimized for cross-border ecommerce.

Contents:

Ecommerce Italy
Top 10 online stores
More top 10 lists

Ecommerce in Italy has shown some good growth numbers during the last couple of years, altough that growth rate is now declining. In 2019, the total online sales in Italy amounted to 31.5 billion euros.

The top 10 online stores in Italy

The top ten of online stores in Italy is made up of a mix between foreign and local ecommerce companies. Of course, this top 10 list changes every year. But in 2021, this was the list of ten biggest online stores in Italy by net sales, based on data from Statista:

1. Amazon	5,9 billion dollars
2. Shein	1,02 billion dollars
3. Zalando	801 million dollars
4. Apple	730 million dollars
5. MediaWorld	683 million dollars
6. Esselunga a Casa	647 million dollars
7. Unieuro	590 million dollars
8. Ikea	391 million dollars
9. Decathlon	284 million dollars
10. Zara	226 million dollars

Do you want to sell cross-border in Europe? It ain't easy but with the right ecommerce software, online marketing channels and European fulfillment companies market leadership is surely possible.

Top 10 online stores in other European countries