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Top 10 online stores in Italy

Information about ecommerce in ItalyItaly is a country in Southern Europe and famous for its vivid fashion industry. Italy has a big economy, but in ecommerce terms it is still lagging behind on other EU countries. Find out more about the top 10 online stores in Italy here.

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Ecommerce in Italy has shown some good growth numbers during the last couple of years, altough that growth rate is now declining. In 2019, the total online sales in Italy amounted to 31.5 billion euros.

The top 10 online stores in Italy

The top ten of online stores in Italy is made up of a mix between foreign and local ecommerce companies. Of course, this top 10 list changes every year. But in 2021, this was the list of ten biggest online stores in Italy by net sales, based on data from Statista:

1. Amazon 5,9 billion dollars
2. Shein 1,02 billion dollars
3. Zalando 801 million dollars
4. Apple 730 million dollars
5. MediaWorld 683 million dollars
6. Esselunga a Casa 647 million dollars
7. Unieuro 590 million dollars
8. Ikea 391 million dollars
9. Decathlon 284 million dollars
10. Zara 226 million dollars

Do you want to sell cross-border in Europe? It ain't easy but with the right ecommerce software, online marketing channels and European fulfillment companies market leadership is surely possible.

Top 10 online stores in other European countries

Are you interested in seeing the top 10 online stores in other European countries? Then check out the informational pages we’ve written about it:
Top 10 online stores in Europe
Top 10 online stores in the UK
Top 10 online stores in Germany
Top 10 online stores in France
Top 10 online stores in Spain
Top 10 online stores in the Netherlands
Top 10 online stores in Belgium
Top 10 online stores in Sweden
Top 10 online stores in Denmark
Top 10 online stores in Austria
Top 10 online stores in Switzerland
Last update: 2022