Pleuni Jacobs is the editor-in-Chief at Ecommerce News Europe, where she has been working since 2019. She mostly writes news and background articles. She is also the person responsible for adding events to our event calendar. If you have questions about getting your event mentioned on our website, chances are that she will be the one answering them.
Do you want to read more of Pleuni’s work? Check out our other websites: Ecommerce News Nederland, Crowdfundmarkt, Investeerders, Investment Platforms Europe and Ondernemen en Internet.
Before Ecommerce News, Pleuni studied Psychology and obtained a Master’s degree in Gender Studies. After that, she started out as a freelance writer but soon noticed that she wanted to work with colleagues. Then she found Ecommerce News, where she has been working ever since. Nowadays, she mostly writes news and background articles. She also manages advertisements and edits content from other editors.
Get your products live on multiple marketplaces without losing time on feeds, rules and manual uploads. Almost half of shoppers start there and most cross-border sales come from these platforms. However, the differences in Europe are huge. Integrators can help you connect your online store to marketplaces perfectly.
This year, advertisers in Europe are expected to double their spending on retail media. This means that sellers are making drastic changes to their business model. Retailers are investing in becoming platforms with retail media, and in off-site advertising.
In the third quarter of this year, more than half (53 percent) of all online orders in Denmark were completed on mobile phones. This was a strong increase compared to the same period last year, when 45 percent of Danes said that they used their mobile phone for online shopping.
Paypal has increased its stake in German ecommerce software company Shopware. The online payment system now has a stake in the company of around 41 percent. The move can strengthen PayPal’s position in European ecommerce.
European retail and wholesale association EuroCommerce is urging policymakers to quickly implement a unified handling fee for international parcels. A national approach to customs reform and to the parcel tax could undermine the integrity of the single European market.
Overall, online sellers in Italy seem satisfied with the digital services they use. However, in any analyzed area, the degree of satisfaction does not reach higher than 80 percent. This indicates that there is still room for improvement, or new operators in the Italian market.
In the financial year between 2024 and 2025, the European cross-border ecommerce market reached a turnover of 358.7 billion euros. And 247.5 billion euros, or 70 percent, of that was generated by online marketplaces.
Around 50 percent of online shoppers in Germany, France, Italy, Spain and the United Kingdom have shopped at Temu or Shein this year. Compared to a year ago, the amount of shoppers using those platforms has not changed much. It seems that Temu’s and Shein’s growth in Europe has slowed down.
On average, online sellers are active on six different marketplaces. As 63 percent of consumers prefer marketplaces over brand sites, sellers need to make sure that their products are present there. However, selling on marketplaces comes with its own challenges as well.
Online seller of sports nutrition supplements, THG Myprotein, has recently partnered with PostNord. By doing so, the retailer could add more flexible delivery options to its online store, which strengthened its position in the Nordics. It turns out that parcel lockers became a popular delivery option, when it is given enough visibility in the checkout process.
In the first quarter of the year, ecommerce in Spain reached more than 25.7 billion euros. Compared to the same period in 2024, this was an increase of 18.7 percent. A majority of online transactions were destined for abroad, meaning that cross-border ecommerce is popular in Spain.
Ecommerce giant Amazon is launching its discount storefront, Amazon Haul, in Spain. The standalone store competes with large Asian platforms like AliExpress and Temu. The launch follows other launches earlier this year in the United Kingdom and Germany.
Only 14.77 of online shoppers return to an online store to place a second order. And even fewer customers become regular customers. Sellers should implement more well-timed measures to engage repeat customers, according to a recent study from Uptain.
The European Commission wants to simplify the use of cookies on websites. It is considering the removal of cookie banners, which are mostly seen as annoying. Visitors often click on consent, without knowing what they are consenting to.
In the first half of the year, consumers in the Netherlands spent more than 17 billion euros online. Compared to the same period last year, this represents a decline of 1 percent. Spending on services fell sharply, while spending on products increased slightly.