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Consumer behavior - archive

We share lots of articles containing hard statistics about ecommerce in Europe, but sometimes these are just numbers. Sometimes it can be more interesting to know more about the consumers driving these statistics. On this page you’ll find article we’ve written about online consumer behavior in Europe.

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Clothing popular with European mobile users

Clothing popular with European mobile users

When it comes to shopping online using a mobile device, European consumers buy mainly clothes and accessories. They buy more of these than any other product that can be bought online. In fact, 35% of European shoppers who own a smartphone or tablet used such a device to buy fashion items online. Continue reading

76% of Croatian online buyers shop abroad

76% of Croatian online buyers shop abroad

Croatia has a little problem. It seems domestic online retailers aren’t as popular as retailers from abroad: three quarters of of Croatian online buyers shop in foreign web shops. It’s not that consumers don’t have faith in local retailers, as 83% of Croatians trust such stores. It may have to do more with the lack of marketing and a limited online product range. Continue reading

77% of Dutch shop online

77% of Dutch shop online

Ecommerce is getting more and more popular in the Netherlands. Between 2005 and 2014 the share of people shopping online grew from 50% to 77%. Dutch consumers especially shop online to buy clothing and to book vacations and holiday trips. More than half of online shoppers in the Netherlands bought one of these products during the last twelve months. Continue reading

3 in 4 consumers in Belgium search online, then shop offline

3 in 4 consumers in Belgium search online, then shop offline

Three in four consumers in Belgium still like to try, touch or see the products they want to buy. Even if purchasing it online would be cheaper. And when it comes to clothing and shoes, no less than 90% of consumers likes to try on the products offline rather than look for it online. Continue reading

35% of Spaniards shop online once a month

35% of Spaniards shop online once a month

A new study on the Spanish ecommerce industry shows that 35% of consumers have shopped online at least once a month. And almost half of Spanish consumers have ordered something online between one and four times last year. Continue reading

Irish consumers will spend 31% more on Christmas this year

Irish consumers will spend 31% more on Christmas this year

The average Irish shopper will buy twenty-two Christmas presents this year, which is an increase of 31% compared to last year. On average, Irish consumers will spend 266 euros on holiday gifts. Of these gifts, twelve of them will be bought online this year. Continue reading

80% of all French internet users buy online

Online purchasing is becoming more and more popular in France as is recently shown by the success of the local Black Friday and Cyber Monday. For the first time in the history of the French ecommerce the percentage of internet users who bought something online went over 80%. There were nearly 35 million Internet users who made online purchases in the third quarter of 2014, which is 2.2 million more than one year before. The number of online shoppers grew by 7%, while Internet penetration grew by 2%. Continue reading

Europeans will spend €1.67bn online during busiest shopping days

Soon it will be Christmas. And that means spending some precious time with your beloved ones, but Christmas is also about presents. And Europeans love to shop those presents online. As a matter of fact, in Europe 19.3% of online sales for the year will land dur­ing Christ­mas, which is a 10 per­cent increase over last year. And together, Europeans will spend 1.67 billion euros during peak online shop­ping days across the countries. Continue reading

See ecommerce happening in real-time

The ecommerce industry is one of the fastest growing sectors. Billions of dollars, euros, yens and sterlings go from consumers to online retailers. But how fast is the ecommerce industry really growing? Check out this interactive visualization to see how fast ecommerce sales grow in countries like the United Kingdom, Germany, France, Spain, Sweden and the Netherlands. Continue reading

3 in 4 Belarusian internet users shop online

What is there to say about the ecommerce industry of Belarus? Well, the share of Belarusian internet users who shop online has hit 75 percent. And more than half of those online shoppers buy home appliances and mobile devices. People in Belarus are still eager to pay their goods ordered online by paying cash on delivery. Continue reading

One in three Spaniards made a purchase online

Eight in ten Spanish inhabitants rate the general economic situation in Spain as bad or very bad. And 23 percent thinks that within a year the situation will be even worse than it is now. And it seems the situation isn’t any better online. In the past twelve months, only 36.5 percent made a purchase on the internet. Continue reading

The online shopping habits of Polish internet users

As is common nowadays in almost all developed countries, Polish internet users also don’t limit themselves to a PC when making a purchase online. There is even one in every 25 users who has at least once done some online shopping using their e-book reader! Let’s have a look at the way Polish internet users are shopping online these days. Continue reading

Every fourth Polish user shops for grocery online

Of all Polish internet users, 24 percent do their grocery shopping online. This number indicates a growing popularity among Polish shoppers as two years ago only 8 percent of the internet users declared they had some experience with online grocery shopping. Last year this number grew to 13 percent. Continue reading

Russians starting to embrace e-wallets

More Russian consumers are shopping online, but still the lion’s share of payments happen with cash. But that may be something of the past soon, as electronic wallets are gaining some serious ground in the Russian ecommerce industry. And this of course will help drive the growth of online retail in Russia. Continue reading