When it comes to shopping online using a mobile device, European consumers buy mainly clothes and accessories. They buy more of these than any other product that can be bought online. In fact, 35% of European shoppers who own a smartphone or tablet used such a device to buy fashion items online.
Consumer behavior - archive
We share lots of articles containing hard statistics about ecommerce in Europe, but sometimes these are just numbers. Sometimes it can be more interesting to know more about the consumers driving these statistics. On this page you’ll find article we’ve written about online consumer behavior in Europe.Read more about Consumer behavior
Croatia has a little problem. It seems domestic online retailers aren’t as popular as retailers from abroad: three quarters of of Croatian online buyers shop in foreign web shops. It’s not that consumers don’t have faith in local retailers, as 83% of Croatians trust such stores. It may have to do more with the lack of marketing and a limited online product range.
Ecommerce is getting more and more popular in the Netherlands. Between 2005 and 2014 the share of people shopping online grew from 50% to 77%. Dutch consumers especially shop online to buy clothing and to book vacations and holiday trips. More than half of online shoppers in the Netherlands bought one of these products during the last twelve months.
Three in four consumers in Belgium still like to try, touch or see the products they want to buy. Even if purchasing it online would be cheaper. And when it comes to clothing and shoes, no less than 90% of consumers likes to try on the products offline rather than look for it online.
A new study on the Spanish ecommerce industry shows that 35% of consumers have shopped online at least once a month. And almost half of Spanish consumers have ordered something online between one and four times last year.
The average amount of money Polish Internet users spent each month on online shopping was 156 zloty or 37.28 euro in 2014. And this year, about 6 in 10 consumers will be more likely to shop online rather than in traditional stores.
The average Irish shopper will buy twenty-two Christmas presents this year, which is an increase of 31% compared to last year. On average, Irish consumers will spend 266 euros on holiday gifts. Of these gifts, twelve of them will be bought online this year.
Online purchasing is becoming more and more popular in France as is recently shown by the success of the local Black Friday and Cyber Monday. For the first time in the history of the French ecommerce the percentage of internet users who bought something online went over 80%. There were nearly 35 million Internet users who made online purchases in the third quarter of 2014, which is 2.2 million more than one year before. The number of online shoppers grew by 7%, while Internet penetration grew by 2%.
Soon it will be Christmas. And that means spending some precious time with your beloved ones, but Christmas is also about presents. And Europeans love to shop those presents online. As a matter of fact, in Europe 19.3% of online sales for the year will land during Christmas, which is a 10 percent increase over last year. And together, Europeans will spend 1.67 billion euros during peak online shopping days across the countries.
The ecommerce industry is one of the fastest growing sectors. Billions of dollars, euros, yens and sterlings go from consumers to online retailers. But how fast is the ecommerce industry really growing? Check out this interactive visualization to see how fast ecommerce sales grow in countries like the United Kingdom, Germany, France, Spain, Sweden and the Netherlands.
What is there to say about the ecommerce industry of Belarus? Well, the share of Belarusian internet users who shop online has hit 75 percent. And more than half of those online shoppers buy home appliances and mobile devices. People in Belarus are still eager to pay their goods ordered online by paying cash on delivery.
Eight in ten Spanish inhabitants rate the general economic situation in Spain as bad or very bad. And 23 percent thinks that within a year the situation will be even worse than it is now. And it seems the situation isn’t any better online. In the past twelve months, only 36.5 percent made a purchase on the internet.
As is common nowadays in almost all developed countries, Polish internet users also don’t limit themselves to a PC when making a purchase online. There is even one in every 25 users who has at least once done some online shopping using their e-book reader! Let’s have a look at the way Polish internet users are shopping online these days.
Of all Polish internet users, 24 percent do their grocery shopping online. This number indicates a growing popularity among Polish shoppers as two years ago only 8 percent of the internet users declared they had some experience with online grocery shopping. Last year this number grew to 13 percent.
More Russian consumers are shopping online, but still the lion’s share of payments happen with cash. But that may be something of the past soon, as electronic wallets are gaining some serious ground in the Russian ecommerce industry. And this of course will help drive the growth of online retail in Russia.