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Consumer behavior - archive

We share lots of articles containing hard statistics about ecommerce in Europe, but sometimes these are just numbers. Sometimes it can be more interesting to know more about the consumers driving these statistics. On this page you’ll find article we’ve written about online consumer behavior in Europe.

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Seniors in Spain increasingly shop online

Seniors in Spain increasingly shop online

Older consumers in Spain, ages 50 and up, were always among the most hesitant to use the internet or to shop online, but this trend is slowly shifting. Now internet is a common destination for Spanish seniors when asked where they most often buy products and services. Continue reading

79% of European consumers abandon online purchases

79% of European consumers abandon online purchases

Almost 8 out of 10 consumers in Europe abandoned their online shopping cart at least once within the last six months. Within the last month, the percentage is still 39 percent. And almost a third of people never returned to complete the purchase, new research shows. Continue reading

65% of internet users in the EU shopped online in 2015

65% of internet users in the EU shopped online in 2015

Nearly two thirds of internet users in the European Union made online purchases in 2015. The share of online shoppers in internet users is growing, with the highest proportions (both 68%) being found in the group of 16 to 24 year olds and that of 25 to 54 year olds. Continue reading

Share of online grocery shoppers hasn’t changed in Germany

Share of online grocery shoppers hasn’t changed in Germany

About one in four online shoppers in Germany have ordered foods or drinks online. This percentage is the same as it was last year, when 28% of online consumers shopped groceries online. A new study shows that about nine in ten shoppers are satisfied with shopping groceries online, only 7 percent is somewhat dissatisfied with the experience. Continue reading

DPD reveals insights on young European shoppers

DPD reveals insights on young European shoppers

Are their differences between shoppers in let’s say France or Spain? Yes, of course. The major steps of the customer journey may look similar across all countries, there are certainly a few differences in each country. DPD studied the behavior and expectations of 18-25 year olds in the United Kingdom, France, Germany, Spain and Poland. Continue reading

In Nordics, only Swedes like to shop Christmas gifts online

In Nordics, only Swedes like to shop Christmas gifts online

Consumers in the Nordic countries expect to conduct the majority of Christmas shopping offline. But Sweden is the notable exception, as a majority of consumers believe they will shop their gifts mostly online. In total, more than 80 percent of Nordic consumers will shop online this Christmas and almost a quarter of the Christmas shopping will be mobile. Continue reading

The average online spending in Europe

The average online spending in Europe

Europe is a continent with many differences. Not just in terms of politics, culture and language, but also with regards to ecommerce. While the online retail industry in the UK has matured, it’s still upcoming in countries in the Eastern part of the continent. Also, in terms of online spending there are many differences. A new infographic shows which country’s consumers spend most online on average. Continue reading

The online shopping behavior in Slovenia and Croatia

The online shopping behavior in Slovenia and Croatia

As part of the upcoming Web Retailer of the Year conference in Slovenia, an extensive consumer-oriented research about online shopping behavior in Slovenia and neighboring country Croatia was conducted. One of the interesting finds is that more Croatian consumers shop at foreign online stores than those in Slovenia. Continue reading

One in four Polish e-consumers shop on foreign websites

One in four Polish e-consumers shop on foreign websites

Almost one in eight Polish internet users, and one in four online consumers, shop on foreign websites. And the people who do this, mostly shop cross-border for clothes and accessories. Also media like books, CDs and films and multimedia like apps and e-books are among the most popular products Poles buy on foreign websites. Continue reading

64% of Belgians shopped online last year

64% of Belgians shopped online last year

Slightly more than 7 million Belgian shopped online last year, which means 64% of the population has ordered something via the Internet in 2014. Of all these shoppers, 440.000 Belgians ordered something online for the first time ever. Continue reading