Soon it will be Christmas. And that means spending some precious time with your beloved ones, but Christmas is also about presents. And Europeans love to shop those presents online. As a matter of fact, in Europe 19.3% of online sales for the year will land during Christmas, which is a 10 percent increase over last year. And together, Europeans will spend 1.67 billion euros during peak online shopping days across the countries.
We share lots of articles containing hard statistics about ecommerce in Europe, but sometimes these are just numbers. Sometimes it can be more interesting to know more about the consumers driving these statistics. On this page you’ll find article we’ve written about online consumer behavior in Europe.
The ecommerce industry is one of the fastest growing sectors. Billions of dollars, euros, yens and sterlings go from consumers to online retailers. But how fast is the ecommerce industry really growing? Check out this interactive visualization to see how fast ecommerce sales grow in countries like the United Kingdom, Germany, France, Spain, Sweden and the Netherlands.
What is there to say about the ecommerce industry of Belarus? Well, the share of Belarusian internet users who shop online has hit 75 percent. And more than half of those online shoppers buy home appliances and mobile devices. People in Belarus are still eager to pay their goods ordered online by paying cash on delivery.
Eight in ten Spanish inhabitants rate the general economic situation in Spain as bad or very bad. And 23 percent thinks that within a year the situation will be even worse than it is now. And it seems the situation isn’t any better online. In the past twelve months, only 36.5 percent made a purchase on the internet.
As is common nowadays in almost all developed countries, Polish internet users also don’t limit themselves to a PC when making a purchase online. There is even one in every 25 users who has at least once done some online shopping using their e-book reader! Let’s have a look at the way Polish internet users are shopping online these days.
Of all Polish internet users, 24 percent do their grocery shopping online. This number indicates a growing popularity among Polish shoppers as two years ago only 8 percent of the internet users declared they had some experience with online grocery shopping. Last year this number grew to 13 percent.
More Russian consumers are shopping online, but still the lion’s share of payments happen with cash. But that may be something of the past soon, as electronic wallets are gaining some serious ground in the Russian ecommerce industry. And this of course will help drive the growth of online retail in Russia.
Holiday ecommerce sales in Denmark will be around 1.2 billion Danish kroner (160,9 euros). That’s 33% more than the 0.9 billion of Danish kroner the country saw being spent on holiday gifts in 2012. Almost four in ten consumers expect to buy their Christmas gifts online, while 29% said they wouldn’t. These are almost the same percentages as a year before.
Nearly 60% of all internet users in Europe had shopped online last year. The highest shares of online shoppers can be found in the United Kingdom (82% of internet users), Denmark and Sweden (both 79%) and Germany (77%). The lowest shares were registered in Romania (11%) and Bulgaria (17%).
When does a country have a lot of ecommerce potential? Is it about population size, income per capita or the amount of money online spent? It’s all of these and a lot more variables that characterizes a ecommerce market primed for growth. Forrester compared 55 countries, and of the 10 most ecommerce-ready markets, there are 5 European countries: UK, Germany, the Netherlands, Norway and Sweden.
More and more European consumers are buying more items online than they do in store. A fifth of Brits now do that, while in Germany it’s already one in four consumers that buy more online than offline. This appears from the Ecommerce Index from online retailer Rakuten.
The frequency of purchases made online in Denmark was down in the first quarter of this year. The amount of shoppers that bought five times or more in Q1 2013 has dropped by almost half, compared with the same period a year earlier.
More and more Belgians buy their stuff online. Especially clothes and shoes appear to be very popular products in Belgium to order via the internet. Also, more elder people bought online and for someone to decide if he wants to buy online, product prices are a key factor.
Let’s have a look at the web usage habits of Europeans. For example, did you know that they represent 12% of the global population, while representing 21 of the online population? And did you know that Iceland and Scandinavia have the highest internet penetration on this continent? Check out the infographic and be amazed by more numbers!