We share lots of articles containing hard statistics about ecommerce in Europe, but sometimes these are just numbers. Sometimes it can be more interesting to know more about the consumers driving these statistics. On this page you’ll find article we’ve written about online consumer behavior in Europe.
Read more about Consumer behavior
Dutch consumers increasingly buy their products and services online. Last year, 71 percent of the Dutch shopped online, which makes the Netherlands the fifth country in the European Union when it comes to the share of consumers shopping online. But the Dutch rarely shop cross-border. Continue reading
Older consumers in Spain, ages 50 and up, were always among the most hesitant to use the internet or to shop online, but this trend is slowly shifting. Now internet is a common destination for Spanish seniors when asked where they most often buy products and services. Continue reading
Online consumer spending in the United Kingdom increased by 8.4 percent in April compared to the same month last year. This annual increase was the fastest seen in the UK ecommerce industry since December 2014. In Ireland, consumers even spent 18.7 percent more in April than they did one year ago. Continue reading
Almost 8 out of 10 consumers in Europe abandoned their online shopping cart at least once within the last six months. Within the last month, the percentage is still 39 percent. And almost a third of people never returned to complete the purchase, new research shows. Continue reading
Nearly two thirds of internet users in the European Union made online purchases in 2015. The share of online shoppers in internet users is growing, with the highest proportions (both 68%) being found in the group of 16 to 24 year olds and that of 25 to 54 year olds. Continue reading
About one in four online shoppers in Germany have ordered foods or drinks online. This percentage is the same as it was last year, when 28% of online consumers shopped groceries online. A new study shows that about nine in ten shoppers are satisfied with shopping groceries online, only 7 percent is somewhat dissatisfied with the experience. Continue reading
Are their differences between shoppers in let’s say France or Spain? Yes, of course. The major steps of the customer journey may look similar across all countries, there are certainly a few differences in each country. DPD studied the behavior and expectations of 18-25 year olds in the United Kingdom, France, Germany, Spain and Poland. Continue reading
Consumers in the Nordic countries expect to conduct the majority of Christmas shopping offline. But Sweden is the notable exception, as a majority of consumers believe they will shop their gifts mostly online. In total, more than 80 percent of Nordic consumers will shop online this Christmas and almost a quarter of the Christmas shopping will be mobile. Continue reading
Europe is a continent with many differences. Not just in terms of politics, culture and language, but also with regards to ecommerce. While the online retail industry in the UK has matured, it’s still upcoming in countries in the Eastern part of the continent. Also, in terms of online spending there are many differences. A new infographic shows which country’s consumers spend most online on average. Continue reading
Consumers in twelve major European countries have spent a total of nearly 180 billion euros while shopping online last year. This is 10 billion euros more than in the previous year. Especially, ecommerce between countries – both within and outside Europe – is on the rise. Continue reading
Shopping online is getting more and more important, even for occasions where it really comes in handy if you have your presents on time. In the United Kingdom, more than three quarters of consumers recently said they will buy at least half of their Christmas presents online this year. Continue reading
As part of the upcoming Web Retailer of the Year conference in Slovenia, an extensive consumer-oriented research about online shopping behavior in Slovenia and neighboring country Croatia was conducted. One of the interesting finds is that more Croatian consumers shop at foreign online stores than those in Slovenia. Continue reading
About one in four internet users in Poland who already shop online plans to increase the amount of money they spend online. On the other hand, just four percent say they are planning to reduce their online spending in the future. Continue reading
Almost one in eight Polish internet users, and one in four online consumers, shop on foreign websites. And the people who do this, mostly shop cross-border for clothes and accessories. Also media like books, CDs and films and multimedia like apps and e-books are among the most popular products Poles buy on foreign websites. Continue reading
Slightly more than 7 million Belgian shopped online last year, which means 64% of the population has ordered something via the Internet in 2014. Of all these shoppers, 440.000 Belgians ordered something online for the first time ever. Continue reading
