menu

Consumer behavior - archive

We share lots of articles containing hard statistics about ecommerce in Europe, but sometimes these are just numbers. Sometimes it can be more interesting to know more about the consumers driving these statistics. On this page you’ll find article we’ve written about online consumer behavior in Europe.

Read more about Consumer behavior

53% Italians shopped online in the past month

53% Italians shopped online in the past month

Consumers in Italy are more and more interested in shopping online. A recent study shows that two out of three Italians have visited an online store in January, while over half of Italians (53 percent) have purchased a product or service online during this period. Continue reading

54% of Polish internet users are online shoppers

54% of Polish internet users are online shoppers

Over half of Polish internet users can be identified as e-consumers. Online shoppers in Poland are primarily people aged 50 years of younger, with a secondary or university degree and living in larger cities. Also, there are more women than men who shop online in Poland. Continue reading

Europe is ecommerce ready

Europe is ecommerce ready

Among the ten economies in the world that are most ready to benefit from ecommerce, seven are European. For the third straight year, Luxembourg ranks first on UNCTAD’s ranking of countries’ capacity to support online shopping. Switzerland and Norway complete the top three. Continue reading

UK shoppers spend online 4.5 times more on FMCG than offline

UK shoppers spend online 4.5 times more on FMCG than offline

Consumers in the United Kingdom spent on average 74.09 euros per online FMCG purchase in 2016, which corresponds with a decrease of over 2 percent compared to the situation a year before. But still, the online ticket was 4.5 times higher than the offline one. Globally, only in Thailand consumers spend much more online on fast-moving consumer goods than they do offline. Continue reading

6 percent of Europeans shop online every day

6 percent of Europeans shop online every day

Europeans are quite active in the ecommerce market. One in four Europeans with internet access shopped online at least once a week last year, while over 60 percent shopped online once a month. And 6 percent of Europeans shop online every day. Continue reading

The time Europeans take to buy something online

The time Europeans take to buy something online

Consumers rarely buy something online directly after they have seen it in an online store. It takes some time between visiting an ecommerce website and completing the purchase. Shopalike analyzed the buying behavior of European consumers and discovered some interesting findings. Continue reading

1 in 4 Polish e-consumers will spend more online

1 in 4 Polish e-consumers will spend more online

One in four Polish online consumers is planning to increase their expenditures on online shopping. They are also spending more on clothing and accessories and less on mobile devices than they did a year ago. Also, men spend more on electronics, while women spend more on books, CDs and films. Continue reading

1 in 6 Dutch will order groceries online in 2017

1 in 6 Dutch will order groceries online in 2017

Almost 1.6 million Dutch people already shopped for groceries online at least once and expectations are the 2 million milestone will be reached next year. This means that one in six Dutch will buy their groceries online in 2017. The total revenue of online supermarkets in the Netherlands is expected to increase by 30 percent. Continue reading

Russians buy online more often

Russians buy online more often

Consumers in Russia are buying more online. During the first half of this year, the total amount of online payments grew by 12 percent, while the number of transactions increased by 27 percent, compared to the second half of 2015. Continue reading

‘72% of UK consumers shop more if same-day delivery is possible’

‘72% of UK consumers shop more if same-day delivery is possible’

Consumers in the UK are spending 5.77 billion euros less with their favorite high street retailers online than they would have if there were more delivery options. If same-day delivery was a possible option, 72 percent of consumers would shop more, spending an average of 198 euros extra each year. Continue reading

Over half of online shoppers EU bought clothing in 2015

Over half of online shoppers EU bought clothing in 2015

Over half of online shoppers in the European Union bought clothes and sports goods online last year. Clothing is the most popular product category online in many European countries, such as the UK, Germany, France, Russia, Poland, Turkey and Finland. Continue reading

Seniors in Spain increasingly shop online

Seniors in Spain increasingly shop online

Older consumers in Spain, ages 50 and up, were always among the most hesitant to use the internet or to shop online, but this trend is slowly shifting. Now internet is a common destination for Spanish seniors when asked where they most often buy products and services. Continue reading