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Consumer behavior

We share lots of articles containing hard statistics about ecommerce in Europe, but sometimes these are just numbers. Sometimes it can be more interesting to know more about the consumers driving these statistics. On this page you’ll find article we’ve written about online consumer behavior in Europe.

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UK leads Europe in embracing online grocery shopping

UK leads Europe in embracing online grocery shopping

More and more consumers in Europe are buying fresh food products online. Although many shoppers still tend to buy a lower volume online than they do-instore. The only exception seems to be the United Kingdom, where 42 percent buys more online than in-store and 32% percent buy less online.

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56% of Germans read reviews before buying

56% of Germans read reviews before buying

More than half of online shoppers in Germany use customer reviews to help them make a buying decision. Young people in particular rely on the experiences that other buyers had with a certain product. Aside from customer reviews, price comparison websites and tips from friends and family are also often used.

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