John Lewis has revealed that its click & Collect service broke records over the Christmas period. In the five weeks to December 27, which included Black Friday and Cyber Monday, over half of John Lewis’ sales were picked up via click and collect. But there was also a downside to this period, John Lewis confesses…
You can sell your products via a lot of channels. You can sell via your online store, via an app, via a phsyical store or maybe even via a pop-up store. On this page you’ll find all the ecommerce news articles about chross-channel.
Dutch company Adyen, that processes payments for businesses including Google, Facebook and Airbnb, has raised 200 million euros. With the fresh funding, led by General Atlantic and with additional participation from Temasek, Index Ventures and Felicis Ventures, Adyen wants to accelerate the growth of its global payments platform.
Only a minority of 24% of Europeans plan to do their Christmas shopping predominantly at the traditional brick-and-mortar stores. Slightly more than four in ten shoppers however are planning to shop their Christmas presents by using digital channels like web or mobile web. A third of Europeans plan to apply a mix of all.
It’s still two months, but 2015 is near. And this may be a year of other trends than we saw in 2014. Three CEOs of leading ecommerce companies in Europe told us their predictions of what might happen in online shopping next year. They believe the next trends will have the strongest impact on the online retail industry.
One in two Spaniards first look online for products before buying them in a physical store. And for 47% of all Spaniards the price is the most important factor for buying things online, as they think products are cheaper online than in-store.
Pop-up stores are very popular in the United Kingdom, as about 23,400 people work in nearly 10,000 pop-up shops across the country. Together, this group of retailers contribute 2,6 billion euros to the British economy each year, which is equivalent to 0,6% of total UK retail turnover. And the industry could grow even faster, if there weren’t that much barriers.
Staples has drastically improved the ecommerce experience on their key websites in Europe, including Spain, the Netherlands, Germany, France, Italy, and the United Kingdom. This got combined with a refreshed look and feel of the online storefronts. With the update, omni-channel shopping must be easier for Staples’ customers.
Click and collect is getting more and more popular in the United Kingdom. As a matter of fact, there are more customers who pick up their orders in-store in the United Kingdom than there are in the United States.
There’s still a massive lack of multichannel integration in the United Kingdom, as 50% of retailers with stores, still don’t allow unwanted goods bought online to be returned to a store. This number hasn’t really changed in the last seven years, a new study shows.
The number of cross-channel consumers will increase in the future. By 2018, about 44% of in-store sales will have been influenced by the internet. In the next few years, more people will research products at home or in the store using a sales assistant’s tablet or their own mobile device before they decide to buy something in store.
European consumers are asking more and more for interdependence between offline stores and the internet. And for the first time in five years Europeans feel that their personal situation is improving. And because curbs to online buying have gradually been removed, ecommerce in Europe is still rising sharply.