How omnichannel-ready is Switzerland? That’s what mail-order association VSV tried to find out with the Omnichannel Readiness Index. It shows the DIY & Home Improvement sector in Switzerland scores best on omnichannel maturity. Jewelry retailers and department stores are strong omnichannel players as well.
Cross-channel - archive
You can sell your products via a lot of channels. You can sell via your online store, via an app, via a phsyical store or maybe even via a pop-up store. On this page you’ll find all the ecommerce news articles about chross-channel.Read more about Cross-channel
Swiss Post is testing a new device that makes shopping online a lot easier. Around 1,000 households in Switzerland can order products and services by using the Post Home Button, which is nothing more than a small device with a button. Migros Aare, Qualipet and Domino’s Pizza have also joined the experiment.
Mybudapester.com, an online shop for designer shoes, bags and accessories, is focusing more and more on attracting international stationary retailers to its platform. Up to 15 new German retailers will go online on the fashion platform this year, but international dealers will also be connected towards the end of this year.
LateBird is a German invention that could be a serious competitor to Amazon Go, the checkout-free grocery store of Amazon. LateBird describes itself as an “autonomous digital 4.0 food shopping system”, but maybe it can be better described as a portable container module that houses hundreds of products groups, like frozen goods, drinks, fruits and vegetables.
Coolblue, a major omnichannel retailer from the Netherlands, saw its total revenues grow to 1.2 billion euros last year. That’s an increase of 38 percent compared to the year before. The company’s net profit increased slightly, from 8.9 million euros to 9.1 million euros.
Toy retailers are in a difficult spot. Online shopping keeps growing and offline retailers are suffering because of this. That’s why in Denmark, online toy retailer Coolshop joined forces with nine physical toy stores. And now they are all doing well.
British design store Heal’s now offers its online customers access to an in-store expert on demand. Advisors who are working in one of six stores in the UK are now able to provide their expertise and advice to customers on heals.com, particularly during busy hours online and quieter hours in-store.
Fnac Darty has launched Darty+, an omnichannel subscription service for delivery, support and after-sales. It provides access to unlimited deliveries and gives subscribers daily support with the Darty Button.
During the first nine months of this year, the German perfume retailer Douglas saw its ecommerce sales increase by 17.8 percent compared to the same period last year. The online segment of Douglas is now worth 303 million euros and it accounts for 14 percent of the company’s total sales.
The Nordic menswear and golf brand Oscar Jacobson is investing more in omnichannel retail as it is expanding its business in Europe. The company currently sells its menswear fashion items online in the United Kingdom and Sweden, but it will soon sell both online and through stores in Norway.
Online retailer Made.com is testing a feature which enables online shoppers to chat live with showroom employees, so they can get help with queries and shopping decisions. For the implementation of its live-chat, Made.com has partnered with live-chat company Hero.
It seems that retailers in Luxembourg are still not keen on digitalization. Just 7 percent of tradespeople in this Western European country have an online shop for their goods or services. While other countries in Europe are embracing ecommerce, Luxembourg seems more reluctant.
Consumers in Sweden don’t think highly of traditional stores, it seems. A third of shoppers expect to be disappointed by the in-store experience and one in four think the store is outdated when compared to online shopping. The in-store journey should be more connected with customers’ online shopping habits if Swedish retailers want to improve their conversions, a study suggests.
For the first time ever smartphones and tablets accounted for over half of online sales in the United Kingdom. During the period November 2015 to January this year, 51 percent of UK online retail sales took place using smartphones and tablets. This is a significant increase on the 45 percent share recorded in the third quarter of last year.
The Media-Saturn Group wants to open 50 new physical stores across Europe. The German electronics retail group wants to focus more on its omnichannel-strategy. Although the company’s goal with the internet business is still to be worth 15 to 20 percent of its total revenue, the resurrection of the physical store has come in between, says Pieter Haas, chairman of the management board.