Click and collect is getting more and more popular in the United Kingdom. As a matter of fact, there are more customers who pick up their orders in-store in the United Kingdom than there are in the United States.
There’s still a massive lack of multichannel integration in the United Kingdom, as 50% of retailers with stores, still don’t allow unwanted goods bought online to be returned to a store. This number hasn’t really changed in the last seven years, a new study shows.
The number of cross-channel consumers will increase in the future. By 2018, about 44% of in-store sales will have been influenced by the internet. In the next few years, more people will research products at home or in the store using a sales assistant’s tablet or their own mobile device before they decide to buy something in store.
European consumers are asking more and more for interdependence between offline stores and the internet. And for the first time in five years Europeans feel that their personal situation is improving. And because curbs to online buying have gradually been removed, ecommerce in Europe is still rising sharply.