It’s still two months, but 2015 is near. And this may be a year of other trends than we saw in 2014. Three CEOs of leading ecommerce companies in Europe told us their predictions of what might happen in online shopping next year. They believe the next trends will have the strongest impact on the online retail industry.
You can sell your products via a lot of channels. You can sell via your online store, via an app, via a phsyical store or maybe even via a pop-up store. On this page you’ll find all the ecommerce news articles about chross-channel.
Pop-up stores are very popular in the United Kingdom, as about 23,400 people work in nearly 10,000 pop-up shops across the country. Together, this group of retailers contribute 2,6 billion euros to the British economy each year, which is equivalent to 0,6% of total UK retail turnover. And the industry could grow even faster, if there weren’t that much barriers.
Staples has drastically improved the ecommerce experience on their key websites in Europe, including Spain, the Netherlands, Germany, France, Italy, and the United Kingdom. This got combined with a refreshed look and feel of the online storefronts. With the update, omni-channel shopping must be easier for Staples’ customers.
Click and collect is getting more and more popular in the United Kingdom. As a matter of fact, there are more customers who pick up their orders in-store in the United Kingdom than there are in the United States.
There’s still a massive lack of multichannel integration in the United Kingdom, as 50% of retailers with stores, still don’t allow unwanted goods bought online to be returned to a store. This number hasn’t really changed in the last seven years, a new study shows.
The number of cross-channel consumers will increase in the future. By 2018, about 44% of in-store sales will have been influenced by the internet. In the next few years, more people will research products at home or in the store using a sales assistant’s tablet or their own mobile device before they decide to buy something in store.