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Cross-channel

You can sell your products via a lot of channels. You can sell via your online store, via an app, via a phsyical store or maybe even via a pop-up store. On this page you’ll find all the ecommerce news articles about chross-channel.

Cross-channel will account for 44% of retail sales by 2018

The number of cross-channel consumers will increase in the future. By 2018, about 44% of in-store sales will have been influenced by the internet. In the next few years, more people will research products at home or in the store using a sales assistant’s tablet or their own mobile device before they decide to buy something in store. Continue reading

European consumers want both stores and ecommerce

European consumers are asking more and more for interdependence between offline stores and the internet. And for the first time in five years Europeans feel that their personal situation is improving. And because curbs to online buying have gradually been removed, ecommerce in Europe is still rising sharply. Continue reading