There’s still a massive lack of multichannel integration in the United Kingdom, as 50% of retailers with stores, still don’t allow unwanted goods bought online to be returned to a store. This number hasn’t really changed in the last seven years, a new study shows.
You can sell your products via a lot of channels. You can sell via your online store, via an app, via a phsyical store or maybe even via a pop-up store. On this page you’ll find all the ecommerce news articles about chross-channel.
The number of cross-channel consumers will increase in the future. By 2018, about 44% of in-store sales will have been influenced by the internet. In the next few years, more people will research products at home or in the store using a sales assistant’s tablet or their own mobile device before they decide to buy something in store.
European consumers are asking more and more for interdependence between offline stores and the internet. And for the first time in five years Europeans feel that their personal situation is improving. And because curbs to online buying have gradually been removed, ecommerce in Europe is still rising sharply.