Launch

Meal kit delivery service HelloFresh has launched in Italy. This is the second European expansion this year, after the company set foot in Norway this summer. The service is now active in 9 European countries.

Italian marketplace Everli announced that it will expand into Germany and Romania in early 2022. This news follows a period of rapid growth for the company. It is now operating in more than 80 cities across Italy, Poland, Czech Republic and France.

Printful, a printing and fulfilment service from Latvia, is opening a fulfilment center in the United Kingdom. The branch will be operational by the end of this year. The company also has plans for a new facility in Poland, amounting to a total of five European branches.

Shopee, a popular online marketplace from Singapore, is entering Spain. The company is quickly expanding across Europe, as the launch follows their recent move to Poland in September. Spanish sellers and consumers can use their platform as of today.

Galaxus, a major online department store from Switzerland, launches in Austria today. With a range of half a million products, it will start out as a wide-range store immediately. It wants to be one of the top 5 online retailers in Austria. The company is now active in Switzerland, Germany and Austria.

Shopee, a popular online shopping platform from Singapore, is ready to make its debut in Europe. The ecommerce company is preparing to launch in Poland. The company is part of Sea, whose gaming arm Garena is already active in Europe.

Add to Cart is a new ecommerce marketplace from the United Kingdom. It wants to compete with other online marketplaces by focusing primarily on supporting small scale businesses. The marketplace works alongside sellers' existing sales platforms.

Feelunique, an UK online retailer of prestige beauty products, has launched a subscription box. The ecommerce company claims this is the first tailor-made beauty subscription box in the market.

New online supermarket GerneOhne wants to prove there's another way to shop for groceries. Since the first of July, customers across Germany can order plastic-free packaged food online and have their groceries delivered to their homes.

Ecommerce software provider Shopware has today released a video-on-demand service. The free service, called Shopware TV, offers video content about all things ecommerce. Shopware TV will show both business-relevant information and entertaining videos.

Pakk, an ecommerce software provider from Estonia, has officially launched. The software-as-a-service platform was in development since 2019 but is now available to small businesses in Europe. The company wants to provide a true "all-commerce" platform at prices any small business can afford.

BigBuy has expanded its dropshipping catalogue with a new product category. Online retailers can now also sell foods and drinks online through the dropshipping platform of BigBuy, giving them the opportunity to start their own online supermarket.

Payment and banking service provider FinXP has launched Real Time Payments by FinXP (RTPF). This is an account-to-account payment method that is targeted at online merchants. The Malta-based electronic money institution says its transaction fees are lower than many other popular alternative payment methods.

Manor, a big department store chain from Switzerland, has launched its online marketplace. The platform was announced last year, was released in silent beta mode recently and is now officially live.   

Uber Eats will launch in Germany over the next few weeks. It will be the US company's biggest entry to a new country since 2018. By launching in Germany, Uber Eats wants to challenge Just Eat Takeaway.