Launch

German online beauty and perfume store flaconi has recently launched in Sweden, Finland, Denmark and the Czech Republic. Next month, it will also launch in Italy. As a result of these launches, the company is now active in 12 countries in Europe.

About You has revamped its marketplace. It has launched a new seller center. The onboarding process for external sellers has been adjusted, making it easier for other companies to sell on the growing platform.

With Valued Shops, Europe has gained a new trustmark and review system. It is already active in the Netherlands, but under the name WebwinkelKeur. The company is now launching an international trustmark, in eight languages, with an initial focus on the German market.

Pineca, a Lithuanian online supplier of prefabricated wooden buildings, has recently launched an online store in Poland. It is the company’s fifth new market in two-and-a-half years. It also marks the company’s entry into Eastern Europe, and the 10^th European market in which Pineca operates.

Arvato, a supply chain service provider from Germany, is opening a new logistics center in Instanbul. It is the company’s ninth warehouse in Turkey. The new location will offer omnichannel fulfillment services.

After launching in the United States and the United Kingdom, TikTok Shop now aims to enable the trade of second-hand products on its platform elsewhere in Europe. The company is currently recruiting a program manager who will be responsible for defining and implementing the pre-owned category strategy across the European Union.

Six months after its debut in the U.S., Amazon Haul has now launched in the United Kingdom. The rollout is in beta, but Amazon has stated that “ultra-low-priced products” will soon be available to all customers in the United Kingdom.

Dutch fashion platform Otrium has announced the launch of a new automated warehouse, called the O-Mega Robot. According to the company, this AutoStore system has up to 400 percent better space utilization than traditional warehouses.

Kaufland will open its marketplace to consumers in France and Italy by the end of the summer. “We are the alternative to global ecommerce giants, from Europe for Europe. With that goal in mind, we are now taking the next two steps - certainly not the last”, according to Gerald Schönbucher, CEO of Kaufland e-commerce.

This week, fulfillment and customer service provider Salesupply has launched a new solution. With MarketplaceCare 365, marketplace sellers can be sure that customers will receive responses within the required timeframes.

Starting today, TikTok Shop is available in Germany, France, and Italy, where a total of 72.1 million users reside. Among the first sellers are About You and Nivea, as well as local merchants. “TikTok Shop opens new opportunities for brands of all sizes.”

Zalando looks back on a successful year, with higher revenue, increased profits, and more customers. The company expects growth acceleration, driven by its successful ecosystem strategy. Zalando will also expand into three new countries this year: Portugal, Greece, and Bulgaria.

TikTok is boosting its European ecommerce operations. From now on, merchants can register to start selling through TikTok Shop in Germany, France, and Italy. Users of the social media platform in these countries will soon be able to place orders.

Dutch fulfillment company Monta has realized its previously announced expansion into France. The company recently opened its first warehouse in the country. In total, it now has 19 locations in Europe.

TikTok Shop is preparing to launch in Germany, as indicated by various job postings. Notably, sellers will soon be able to utilize Fulfilled by TikTok (FBT) in Germany. This suggests TikTok plans to open warehouses for sales partners on the European mainland.