Launch

Ecommerce software Shopify and online video streaming platform YouTube are launching YouTube Shopping. The feature offers multiple options for live shopping, where users can purchase products directly on YouTube’s website.

Fashion ecommerce giants Zalando, About You and Yoox Net-a-Porter are launching a sustainability platform for brand partners. The platform will offer a learning programme and engagement between brands and sustainability experts.

BigCommerce has announced that it will expand into Denmark, Norway, Austria and Sweden. The expansion comes six months after its launch in Germany and Spain. Sellers of all sizes can build their online store with local storefronts.

Ecommerce giant Amazon is launching its first ‘micromobility’ hub in London. The launch consists of a fleet of e-cargo bikes and on-foot delivery staff. The hub will carry out around 5 million deliveries a year.

JohnBeerens.com, the online beauty retailer from the Netherlands, is launching in France and Germany. The company is also working on its own product label and customer loyalty program.

Vinted, the secondhand fashion marketplace, is launching its own logistics company: Vinted Go. The service will have its own parcel lockers in and around Paris. Additionally, its online shipping platform can be used by other companies.

Ecommerce giant Amazon is launching in Belgium, with Amazon Belgium. The marketplace is said to launch in September. Earlier this year, the company announced plans of opening a logistics center in the country.

Ecommerce fulfillment company Huboo is planning to launch in Germany. The expansion follows a launch in the Netherlands last year. The company was founded in the UK and is also active in Spain.

Amazon Fashion Luxury Stores is launching in 5 countries in Europe. The ecommerce giant will offer 8 brands at launch, planning to add more in the future. But the competition for luxury fashion retail in Europe is fierce.

Wonnda, a Berlin-based startup, has launched its online product sourcing platform. Sellers can now use the beta-version. The service offers over a thousand products from European manufacturers in 6 categories.

Trendyol, the ecommerce platform from Turkey, is launching in Germany. It marks the first market outside of Turkey as well as Trendyol’s entry into Europe. The platform also has plans to launch in the Netherlands, Luxembourg and London by next year.

Octopia Fulfillment, a logistics service provider from France, has announced that it will open new warehouses in the coming months. The company will launch warehouses in the UK and Germany, as an addition to its warehouses that are currently active in France and Spain. The expansion will further solidify the company's logistics network.

Brenger, the Dutch scaleup for sustainable delivery, launches in West Germany. After a pilot in North Rhine-Westphalia last year, Brenger is now available for all western regions. The delivery network expects to execute 5000 transports in Germany in 2022.

Chinese ecommerce giant Alibaba Group wants to expand its marketplace Lazada into Europe. Lazada will focus on local merchants instead of cross-border sales like AliExpress. Only recently, Alibaba’s logistics company Cainiao set foot in Belgium.

Dutch fulfillment company Active Ants has announced that it is opening its fifth distribution center in September. After two sites in the Netherlands and an expansion to Belgium and Germany, the company will now take on England. "Coming to Northampton will allow us to increase our presence. Ultimately, we want to become the best fulfillment company in Europe", says co-founder Jeroen Dekker.