Launch

German online fashion giant Zalando has added a new product category to its platform: toys. The new category is already added to the platform’s homepage in all its markets. With this launch, the platform continues to expand its range of products for children.

German supermarket Lidl has opened its European distribution center in Roosendaal, in the Netherlands. Eventually, all of Lidl’s online orders in Europe will be fulfilled through this center. In order to do this, it will gradually expand its work force and inventory.

Ecommerce giant Alibaba has launched a new marketplace in Spain. The platform is called Miravia and connects brands and content creators with consumers. It features fashion, beauty, food and lifestyle products.

German discounter Aldi is again expanding its ecommerce division. It has announced that it will launch an online shopping service for non-food products. The service will launch in the next few years.

Beerwulf, the Heineken-owned online beer retailer, has launched its own marketplace in the Netherlands. Now, third party retailers can sell products on its platform. Beerwulf’s new platform will enter the United Kingdom in 2023, followed by Germany, France and Italy.

Ecommerce lending startup Lemonero is launching its platform in the Netherlands. It is the second expansion after a launch in Central and Eastern Europe last year. It already announced plans to expand into the DACH region, next year.

Spanish online beauty product store Perfume’s Club is turning its platform into a marketplace. By the end of this year, it wants to incorporate 200,000 products from suppliers and brands. The marketplace is only available in Spain, but will be expanded to other markets.

Shopify is expanding its Enterprise Resource Planning (ERP) program to Europe. The program, which offers Shopify integrations for merchants, first launched last year. The company is working with local ERP software companies from the Netherlands, Germany and Spain for the European launch.

European ecommerce fulfillment company Huboo has announced a partnership with Mirakl, a marketplace solution provider. Huboo’s customers can now connect to marketplaces powered by Mirakl. At the same time, sellers on Mirakl Connect can now access Huboo’s fulfillment network.

Fashion and lifestyle retailer Breuninger is expanding again. The company is launching an online shop for the Czech market. A month ago, the company announced that it would expand into 5 other European countries.

Ecommerce fashion giant Zalando is expanding its partnership with fashion brand Nike. Customers get access to Nike Member exclusive products, as well as more connected inventory and new digital experiences. It is the first time for Nike to partner with European platforms.

Momox, a second hand marketplace for media products, is expanding to Italy and Spain. The company is also planning to launch its fashion segment, now only available in Germany, in more European markets.

SwipBox is partnering with Cargus, a well-known courier in Romania. Three hundred parcel lockers will be installed this month. The pilot will take place in Bucharest, which entails another international expansion for SwipBox.

Dutch payments fintech Mollie is launching a new financial service, Mollie Capital. Merchants can now apply for a cash advance up to 250,000 euros. The company is planning to launch other additional services in the future.

Furniture and houseware retailer Home24 is expanding its marketplace to more European countries. The platform for third-party sellers launched in Germany this summer. By the end of 2022, it will enter Austria, France and Switzerland.