Launch

Amazon will launch in Sweden. This rumor has been going around for quite some time, but now it's just a matter of when, not if, Amazon will open Amazon.se to the Swedish public. Now the CEO of comparison site Pricerunner says Amazon will launch in Sweden very soon. "It's happening in the next 1 to 12 months."

Sloggi, the underwear brand from Triumph, is now presenting itself completely independently online and has launched an online shop in Germany, the United Kingdom, Austria and France. By the end of the year, Sloggi also wants to have online stores in seven more countries throughout Europe.

Chinese ecommerce giant Alibaba will launch its online b2c marketplace Tmall in Russia, sources say. Currently, the service is in test mode, but it should become fully operational somewhere next month. It will be launched within the AliExpress platform.

The government council of Luxembourg has decided to develop and operate a national online shopping platform. This platform will be called "Luxembourg for shopping" and is meant for Luxembourgian wholesalers who don't yet sell their products online.

German DIY-store Hornbach has entered the ecommerce market in Slovakia. It launched an online store, which currently consists of 12,000 products that get sold at the same prices as in the physical stores.

MyEnso is a new online marketplace for food in Germany and wants to do things totally different than established parties. The most important part of the company's vision is the customer focus. With myEnso, only the consumer decides on innovation, product listing or service offerings.

Last week, Amazon announced the launch of fashion label Find. What's quite surprising, coming from the American ecommerce giant, this trend-driven fashion label is only available in Europe. But there's a very logical reason behind this move.

International returns platform ReBound has introduced its return services to the ecommerce market in the United Kingdom. With ReBound, online retailers can manage both international and domestic returns using one multi-carrier returns solutions.

Aldi has further expanded its online offer. The German discounter already sold e-books and music online, but now it also sells video games, which can be played on PC, Mac, PlayStation or Xbox, via its online store in Germany.

Facebook has started rolling out its online marketplace service Marketplace to 17 countries in Europe. The feature, which lets Facebook users, discover, buy and sell items with people in their community, was already available in the United Kingdom, but will now also be offered to more European Facebook users.

Penny, a German discount supermarket chain, has launched its first online store. The discount grocery store enables consumers to order select non-food items online, as well as 30 different types of wine, sparkling wine and other spirits.

During the Deliver #2 event last week, the online platform Deliver in Europe has been officially launched. This platform on cross-border parcel delivery services is a new EU-funded initiative that will help small online retailers by informing them about the range of parcel delivery service providers they could use to ship cross border.

Amazon has plans to enter the European car dealership industry and is now recruiting staff. That has been confirmed by Christoph Möller, head of Amazon's European auto division. In Italy, a pilot project is running and now the American company is looking to expand to the United Kingdom.

Dutch postal operator PostNL has launched Flora@Home, a new solution for online retailers to easily sell fresh flowers and plants online. With Flora@Home, retailers can improve the product offering on their websites, while PostNL takes care of almost everything.

Hepsiburada, the biggest ecommerce company in Turkey, has introduced a new program, which will help 1,000 women entrepreneurs to grow their businesses through ecommerce. The Technology Power for Entrepreneur Women Program offers free online stores, but also gives assistance with sales, operations, marketing and logistics.