Launch

Action, the discount retailer from the Netherlands, is launching its online store in Belgium. The online shop is available in Dutch and French. Action will offer around 150 products. The product range mostly consists of large items such as garden furniture.

Fashion platform Zalando is going to launch a fashion assistant powered by ChatGPT on the website and app. It will start with a beta version, which will be available to selected customers in Germany, Ireland, the United Kingdom and Austria by Spring.

Ecommerce giant Amazon has launched a new offering called the European Expansion Accelerator (EEA). With the new feature, sellers can easily expand to nine Amazon marketplaces across Europe and the United Kingdom.

Ecommerce software provider Shopline is expanding into Europe. The Singapore-based company is launching a European headquarters in London. It raised 182 million dollars last year in order to accelerate its global expansion.

French ecommerce platform La Redoute has launched a dedicated and independent Dutch website and app. It is the first international site opened by the company in ten years. The company wants to reach a target of 26 million euros in sales by 2026 in the Netherlands.

German bicycle e-tailer Bike24 is launching in Belgium, the Netherlands and Luxembourg. The company already had localized online shops for Germany, Austria, France, Italy and Spain. Bike24 says the company now reaches 70 percent of the European market.

Fashion retailer Yoox is adding a secondhand category on its marketplace. The pre-owned category is available in nearly 30 European countries. Later this year, the marketplace is planned to launch in the United States and Middle East as well.

Dutch fulfillment company Salesupply has opened a second location in Germany. The new center is fully automated, resulting in lower costs, a faster picking and packing process and more efficient storage. The growing demand for the business’ solutions required a new location in the country.

Belgian ecommerce associations BeCommerce and SafeShops.be have announced a merger today. The new organization focuses on boosting Belgian ecommerce. Greet Dekocker, who assumes day-to-day management of the new association, informed Ecommerce News by phone that the new name and branding are still being developed.

The Benelux-based Maxeda DIY Group, a group of DIY retailers, is launching its own marketplace. It is the first DIY marketplace within the Benelux. At the launch, the marketplace already offers 10,000 new products on top of the current product assortment.

Dutch product information management platform Gepard has launched a new feature called Digital Shelf Analytics. This feature helps brands effectively track content coverage by supervising content providers, monitoring their enriched product listings on retailers’ websites, and fully controlling content completeness and accuracy. It is one of the biggest updates in 2022 which has already brought real results to their clients.

Swiss online department store Galaxus has launched in Italy. The company wants to grow a loyal customer base. It is the company’s newest expansion after previous launches in Germany, Austria and France.

German online fashion giant Zalando has added a new product category to its platform: toys. The new category is already added to the platform’s homepage in all its markets. With this launch, the platform continues to expand its range of products for children.

German supermarket Lidl has opened its European distribution center in Roosendaal, in the Netherlands. Eventually, all of Lidl’s online orders in Europe will be fulfilled through this center. In order to do this, it will gradually expand its work force and inventory.

Ecommerce giant Alibaba has launched a new marketplace in Spain. The platform is called Miravia and connects brands and content creators with consumers. It features fashion, beauty, food and lifestyle products.