People in Italy are least likely to worry about what would happen to their personal data when buying something online. In Germany however, consumers are the most likely to know their online shopping data is sold to third-parties. These are some of the results from KPMG’s “Creepy or cool” study.
Laws and regulations
As ecommerce become an increasingly mature business, more and more laws and regulations come in place. This is also because Europe desperately wants to have one, unified ecommerce market. The Directive on Consumer Right is one of these examples. As of 13 June 2014 it replaced certain directives and it’s focused more on protecting the online consumer than the European Union did before.
The European Commission carried out a check across 697 ecommerce websites across the European Union and found that 63 percent of them had missing, unclear of incomprehensible information on the right of withdrawal from a transaction. One in three websites had incomplete or unclear details about the trader, while one in five failed to provide consumers with a clear display of price or contract conditions.
The German E-Commerce and Distance Selling Trade Association (bevh) and German Federal Association of eCommerce (BVOH) have announced a strategic partnership, in order to represent the interests in online trading even more effective.
Manufacturers in Europe have adopted several practices in order to better control the distribution of their products. It happens a lot that products can only be sold by pre-selected authorized sellers or that manufacturers sell their products online directly to consumers. But the European Commission found that manufacturers increasingly use contractual sales restrictions in their distribution agreements and this may harm consumers.
Online food delivery marketplace Takeaway.com has announced its intention to proceed with an initial public offering and listing on Euronext Amsterdam. The IPO is expected to take place in the coming weeks and will probably consist of newly issued shares and existing shares held by the current shareholders.
The Brits have voted for Brexit, which means the United Kingdom will withdraw from the European Union. The whole process of withdrawal will probably take two years, but it’s certain Brexit will affect the European ecommerce industry. Here’s how.
The European Commission has proposed new ecommerce rules which should help European consumers and companies benefit from the Digital Single Market. The plan consists of three measures: tackling geoblocking, making cross-border parcel delivery more affordable and efficient and promoting customer trust.