Mobile

The mobile phone and the tablet account for two thirds of all ecommerce visits in Sweden. Already in 2015, the share of ecommerce visits that took place on a mobile device, i.e. a mobile phone or tablet, was up over 50 percent. And during the last two years, the same shift occurred for orders and revenues coming from mobile devices.

For the first time in the United Kingdom, ecommerce purchases made via smartphone will overtake that of tablets. This year, online sales that happened via smartphones represent 49.7 percent of all mcommerce sales. Mcommerce via smartphones will be worth about 20 billion euros in the UK this year.

Ocado, the online-only grocery retailer from the United Kingdom, has launched a mobile app for Alexa, the voice-controlled assistant from Amazon. Customers are now able to add a product to their basket, receive inspiration and keep track of orders by using solely their voice.

80 percent of leading retailers in the Nordics have an ecommerce app and a mobile-optimized ecommerce website. Almost one in five retailers have focused on optimizing their website for mobile visitors, rather than focusing on an app. Only 1 percent has neither.

It has become commonplace in the United Kingdom to use a smartphone to buy goods and services online. This year, almost 59 percent of digital buyers in the UK, which corresponds to over 25 million people, will make online purchases using their smartphone.

About 40 percent of all online grocery purchases made in the United Kingdom are done using a mobile phone. Online grocery shopping in the UK is also quite popular, as 7 percent of all grocery shopping is done online. That's more than Spain, the Netherlands and the Czech Republic combined.

Tommy Hilfiger has launched its first European shopping app. The mobile application is targeted towards seventeen European countries and supports four different languages. One of the things users of the Tommy Hilfiger app can do, is shopping looks directly from the brand's Instagram feed.

It looks like mcommerce in Germany is finally catching up. Although the usage of mobile devices for buying online and paying in-store in Germany is still lagging behind other big ecommerce countries, predictions look hopeful. In Germany, 29 million mobile users will buy online via a mobile device at least once this year, up nearly 15 percent from last year.

Online shopping via a smartphone or tablet continues to increase in popularity in the Netherlands. The number of online purchases that happened using the smartphone, grew 68 percent compared to 2015. Now, 9 percent of online purchases in the Netherlands happen via the smartphone, while the tablet accounts for 14 percent.

Swiss supermarket chain Migros lets customers check and compare products on their mobile phone while they are in-store. With the new Discover function in the Migros app, consumers can scan products and see what other customers have to say about the articles. They can also consult nutritional and allergy information.

More and more consumers in Sweden are using their smartphone or tablet to shop online. The amount of mobile users in the Northern European country increased by 79 percent last year. Currently, six in ten mobile users in Sweden are women.

A new mobile app, called AnyPlan, has been released which aims to make it easier for online retailers and other ecommerce professionals to meet others at ecommerce events and trade fairs. The app includes a database with over 4.000 trade shows around the world.

In Spain, more people are using their smartphones and tablets to order products and services online. One in two Spanish internet users who have purchased online claim to have made some of these purchases through their mobile device. This is an increase of 15 percentage points compared to last year.

One in five Dutch consumers who shop online used their smartphone to order something online at least once during the third quarter of this year. This means 2.17 million Dutch shopped online via their smartphone. One year ago, 14 percent of the Dutch online shoppers used their smartphone for ordering something online.

Online luxury retailer Yoox Net-A-Porter wants to fully focus on mobile commerce. After investing in new technology and services, the ecommerce company wants to become a mobile-only company. Its CEO thinks mcommerce will account for 75 percent of total sales by 2020.