More and more consumers in Sweden are using their smartphone or tablet to shop online. The amount of mobile users in the Northern European country increased by 79 percent last year. Currently, six in ten mobile users in Sweden are women.
Mcommerce is hot. As the ecommerce business has become a serious, solid and mature industry in the retail world, it’s now time for the mobile commerce. More and more consumers are using their smartphones and tablets to visit retail sites and order products and/or services online.As a retailer you definitely have to be ready for these kinds of visitors as not every site is easy to visit from a mobile device. And you don’t want to lose customers, because you were to late chaning your website…
A new mobile app, called AnyPlan, has been released which aims to make it easier for online retailers and other ecommerce professionals to meet others at ecommerce events and trade fairs. The app includes a database with over 4.000 trade shows around the world.
In Spain, more people are using their smartphones and tablets to order products and services online. One in two Spanish internet users who have purchased online claim to have made some of these purchases through their mobile device. This is an increase of 15 percentage points compared to last year.
One in five Dutch consumers who shop online used their smartphone to order something online at least once during the third quarter of this year. This means 2.17 million Dutch shopped online via their smartphone. One year ago, 14 percent of the Dutch online shoppers used their smartphone for ordering something online.
Online luxury retailer Yoox Net-A-Porter wants to fully focus on mobile commerce. After investing in new technology and services, the ecommerce company wants to become a mobile-only company. Its CEO thinks mcommerce will account for 75 percent of total sales by 2020.
More than 40 percent of mobile shoppers in France used a mobile phone to make purchases online. And the mobile retail apps from Polyvore, Stocard, Asos en Lidl are ranked highest among French mobile consumers. There are several things retailers can learn from these popular shopping apps.
A new study shows that 54 percent of European consumers regularly use their mobile device to make payments. The number of consumers making mobile payments has tripled in the past year, as 18 percent used mobile payments to pay for goods and services last year.
Mastercard is rolling out a new technology in Europe which makes it possible for consumers to pay with a selfie. The service, officially called Identity Check Mobile, let users verify their identity by taking a photo of themselves so a payment can be completed.
Luxury fashion retailer Burberry said mobile delivered the majority of the company’s growth online. Visits from tablets and smartphones now account for almost 60 percent of traffic to its ecommerce website.
Ecommerce in the UK is set to reach 81 billion euros in 2016, partly due to an impressive growth in smartphone-based buying. Mobile ecommerce is expected to be worth 30 billion euros this year, which is an increase of more than 25 percent compared to last year.
Online supermarket Ocado has revealed more than half of its orders, 55 percent to be precise, were checked out on a mobile device. The online grocer also saw it profit rise and is currently talking with potential international retailers to secure a long awaited overseas deal.
Zanox, a German affiliate marketing network that’s active across Europe, has revealed some insights on mobile shopping behaviors across 11 international markets, of which most of them are in Europe. It shows that the United Kingdom and the Nordics top the list of mobile transactions, while Switzerland is at the bottom. This country however, generates the highest average order values in the online travel industry.
Eroski, a Spanish supermarket chain that’s also active in France, has received very positive responses from users after it launched two mobile applications in mid-February. In just one month, the apps reached the milestone of 100,000 downloads.
Zalando has launched yet another mobile shopping app. With the app Fleek, the German fashion retailer wants to inspire users with fashion items and offer them effortless shopping. Its dream is to offer one of the broadest in-app lifestyle assortments in Europe.
For the first time ever smartphones and tablets accounted for over half of online sales in the United Kingdom. During the period November 2015 to January this year, 51 percent of UK online retail sales took place using smartphones and tablets. This is a significant increase on the 45 percent share recorded in the third quarter of last year.