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Mobile

Mcommerce is hot. As the ecommerce business has become a serious, solid and mature industry in the retail world, it’s now time for the mobile commerce. More and more consumers are using their smartphones and tablets to visit retail sites and order products and/or services online.As a retailer you definitely have to be ready for these kinds of visitors as not every site is easy to visit from a mobile device. And you don’t want to lose customers, because you were to late chaning your website…

Mcommerce in Germany finally becomes mainstream

Mcommerce

It looks like mcommerce in Germany is finally catching up. Although the usage of mobile devices for buying online and paying in-store in Germany is still lagging behind other big ecommerce countries, predictions look hopeful. In Germany, 29 million mobile users will buy online via a mobile device at least once this year, up nearly 15 percent from last year. Continue reading

23% of Dutch ecommerce happens via mobile

Mcommerce

Online shopping via a smartphone or tablet continues to increase in popularity in the Netherlands. The number of online purchases that happened using the smartphone, grew 68 percent compared to 2015. Now, 9 percent of online purchases in the Netherlands happen via the smartphone, while the tablet accounts for 14 percent. Continue reading

Swiss supermarket Migros lets consumers compare products in-store

Swiss supermarket Migros

Swiss supermarket chain Migros lets customers check and compare products on their mobile phone while they are in-store. With the new Discover function in the Migros app, consumers can scan products and see what other customers have to say about the articles. They can also consult nutritional and allergy information. Continue reading

Number of mobile users in Sweden increased by 79% in 2016

Mobile commerce in Sweden

More and more consumers in Sweden are using their smartphone or tablet to shop online. The amount of mobile users in the Northern European country increased by 79 percent last year. Currently, six in ten mobile users in Sweden are women. Continue reading

AnyPlan app lets retailers meet at ecommerce events

AnyPlan app to meet others at ecommerce events

A new mobile app, called AnyPlan, has been released which aims to make it easier for online retailers and other ecommerce professionals to meet others at ecommerce events and trade fairs. The app includes a database with over 4.000 trade shows around the world. Continue reading

50% Spanish online shoppers have experience with mcommerce

Map of Spain

In Spain, more people are using their smartphones and tablets to order products and services online. One in two Spanish internet users who have purchased online claim to have made some of these purchases through their mobile device. This is an increase of 15 percentage points compared to last year. Continue reading

20% of Dutch online shoppers order via smartphone

Mcommerce

One in five Dutch consumers who shop online used their smartphone to order something online at least once during the third quarter of this year. This means 2.17 million Dutch shopped online via their smartphone. One year ago, 14 percent of the Dutch online shoppers used their smartphone for ordering something online. Continue reading

Yoox Net-A-Porter Group wants to be a mobile-only company

Yoox Net-A-Porter

Online luxury retailer Yoox Net-A-Porter wants to fully focus on mobile commerce. After investing in new technology and services, the ecommerce company wants to become a mobile-only company. Its CEO thinks mcommerce will account for 75 percent of total sales by 2020. Continue reading

The best retail apps in France

Shopping (retail) app

More than 40 percent of mobile shoppers in France used a mobile phone to make purchases online. And the mobile retail apps from Polyvore, Stocard, Asos en Lidl are ranked highest among French mobile consumers. There are several things retailers can learn from these popular shopping apps. Continue reading

54% of Europeans regularly make mobile payments

Mobile payments in Europe

A new study shows that 54 percent of European consumers regularly use their mobile device to make payments. The number of consumers making mobile payments has tripled in the past year, as 18 percent used mobile payments to pay for goods and services last year. Continue reading

Mastercard rolls out selfie pay in Europe

Mastercard pay with selfie

Mastercard is rolling out a new technology in Europe which makes it possible for consumers to pay with a selfie. The service, officially called Identity Check Mobile, let users verify their identity by taking a photo of themselves so a payment can be completed. Continue reading

Mcommerce UK accounts for €30 billion in 2016

Mcommerce in the UK

Ecommerce in the UK is set to reach 81 billion euros in 2016, partly due to an impressive growth in smartphone-based buying. Mobile ecommerce is expected to be worth 30 billion euros this year, which is an increase of more than 25 percent compared to last year. Continue reading

55% of Ocado’s orders happened via mobile

Ocado on mobile

Online supermarket Ocado has revealed more than half of its orders, 55 percent to be precise, were checked out on a mobile device. The online grocer also saw it profit rise and is currently talking with potential international retailers to secure a long awaited overseas deal. Continue reading

Mobile shopping behaviors in Europe

Mobile shopping in Europe

Zanox, a German affiliate marketing network that’s active across Europe, has revealed some insights on mobile shopping behaviors across 11 international markets, of which most of them are in Europe. It shows that the United Kingdom and the Nordics top the list of mobile transactions, while Switzerland is at the bottom. This country however, generates the highest average order values in the online travel industry. Continue reading