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Mobile

Mcommerce is hot. As the ecommerce business has become a serious, solid and mature industry in the retail world, it’s now time for the mobile commerce. More and more consumers are using their smartphones and tablets to visit retail sites and order products and/or services online.As a retailer you definitely have to be ready for these kinds of visitors as not every site is easy to visit from a mobile device. And you don’t want to lose customers, because you were to late chaning your website…

Tommy Hilfiger launches mobile app in Europe

Tommy Hilfiger - ecommerce app in Europe

Tommy Hilfiger has launched its first European shopping app. The mobile application is targeted towards seventeen European countries and supports four different languages. One of the things users of the Tommy Hilfiger app can do, is shopping looks directly from the brand’s Instagram feed. Continue reading

Mcommerce in Germany finally becomes mainstream

Mcommerce

It looks like mcommerce in Germany is finally catching up. Although the usage of mobile devices for buying online and paying in-store in Germany is still lagging behind other big ecommerce countries, predictions look hopeful. In Germany, 29 million mobile users will buy online via a mobile device at least once this year, up nearly 15 percent from last year. Continue reading

Swiss supermarket Migros lets consumers compare products in-store

Swiss supermarket Migros

Swiss supermarket chain Migros lets customers check and compare products on their mobile phone while they are in-store. With the new Discover function in the Migros app, consumers can scan products and see what other customers have to say about the articles. They can also consult nutritional and allergy information. Continue reading

Number of mobile users in Sweden increased by 79% in 2016

Mobile commerce in Sweden

More and more consumers in Sweden are using their smartphone or tablet to shop online. The amount of mobile users in the Northern European country increased by 79 percent last year. Currently, six in ten mobile users in Sweden are women. Continue reading

AnyPlan app lets retailers meet at ecommerce events

AnyPlan app to meet others at ecommerce events

A new mobile app, called AnyPlan, has been released which aims to make it easier for online retailers and other ecommerce professionals to meet others at ecommerce events and trade fairs. The app includes a database with over 4.000 trade shows around the world. Continue reading

50% Spanish online shoppers have experience with mcommerce

Map of Spain

In Spain, more people are using their smartphones and tablets to order products and services online. One in two Spanish internet users who have purchased online claim to have made some of these purchases through their mobile device. This is an increase of 15 percentage points compared to last year. Continue reading