Statistics

Among the 50 largest online retailers around the world, 19 are originated in Europe. The biggest European online retailer is Otto, followed by Tesco from the UK and Casino from France. These three players ended in the top 10 of the list compiled by Deloitte.

Ecommerce in Sweden has increased by 19 percent to reach 50 billion kronor, or 5.36 billion euros, in 2015. Since the financial crisis, the growth of this industry hasn't been as strong as it was last year. The strong purchasing power is the key driver for this growth.

The online and mail order industry in Germany recorded a sales increase of 12 percent last year. This growth rate is significantly higher than that of the total retail industry, which saw its sales increase with 3.1 percent. Ecommerce in Germany was worth 59.87 billion euros in 2015.

Internet Retailing published its UK Top500 list, which consists of the top retailers in the UK's ecommerce and multichannel retail industry. Amazon, Argos, Boots, House of Fraser, John Lewis, Mothercare and Screwfix are the top names of this extensive list.

Ecommerce in Ireland saw its revenue grow 45 percent last year. Traffic to ecommerce websites grew by 27 percent and this was largely driven by mobile traffic, which increased by 39 percent. In the last quarter of 2015, the mobile even overtook the desktop as the most popular device for ecommerce traffic.

Ecommerce in Romania has grown from 1.1 billion euros in 2014 to approximately 1.4 billion euros last year. About 6.7 million Romanians now have experience with shopping online, while 1.4 million inhabitants used a mobile device to buy something online.

Ecommerce in France was worth 64.9 billion euros last year and could reach the 70 billion euros milestone this year. Total sales of the online retail industry increased by 14.3 percent last year, compared to sales in 2014, when sales increased by 11 percent compare to the year before.

When Spaniards shop online, they mostly buy leisure-related products. Show tickets, books, music and restaurants are the products that are purchased online the most. Two out of three Spanish consumers shopped these kinds of products on the internet. Also, travel and consumer electronics were very popular last year.

Ecommerce in the Czech Republic exceeded all expectations. Last year, Czechs spent 3 billion euros in domestic online stores. Compared to the previous year, the Czech ecommerce industry achieved growth of over 20 percent.

In terms of ecommerce, Slovenia is not one of the popular and well-known countries. That doesn't mean this Eastern European country has nothing to offer. With 1,500 online retailers in a country that has slightly more than 2 million inhabitants, there's still real potential. Time to know more about this country and its ecommerce market!

Marktplaats, the popular online classifieds site from the Netherlands, passed the 1 billion mark in number of ads placed. Last Friday it was a man from Rotterdam who placed the billionth advertisement on the eBay-owned website, by offering his drum set for sale.

The ecommerce industry in Spain was worth 16.26 billion euros last year. About 18.6 million people bought something online, thereby spending on average 876 euros per year. One in five online shoppers used a smartphone or tablet to make purchases online.

The ecommerce market in Switzerland increased by 13 percent from last year, now reaching a value of 9.1 billion Swiss francs or 8.4 billion euros. The growth of the online retail industry may have had something to do with the high online shopping penetration. Of all 16-65 year olds in Switzerland, 90 percent purchased at least once online in the last twelve months.

The B2C ecommerce industry in Germany is expected to increase by an average of 12 percent every year in the next four years. The B2C ecommerce industry will probably grow harder, with an expected growth rate of 15 percent. Portals and classified marketplaces in Germany are expected to grow at a compounded annual growth rate of 8 percent.

The online sales in the Netherlands increased by 20.2 percent in September, compared to the same period last year. This growth is mostly due to the increased online sales of physical retailers, which grew harder than those of online pure players.