Statistics

What are the top-selling online shops in Switzerland this year? Which Swiss ecommerce companies generated the highest turnover? Consulting firm Carpathia analyzed figures of the largest online retailers in Switzerland and came up with a top 50.

Ecommerce in France grew 14 percent last year. The online business-to-consumer turnover was worth just under 82 billion euros and is expected to rise even further in the coming year. The French ecommerce turnover is forecast to be worth 93 billion euros at the end of this year.

The average conversion rate, also known as the percentage of website visitors that complete the purchase order, is 1.6% in Italy. During the online customer journey, Italian consumers leave ecommerce websites mostly because of poor usability or a lack of desired products.

Ecommerce in Europe has once again shown some double-digit growth. The total ecommerce turnover in Europe increased by 11 percent last year, making it worth 534 billion euros. For the current year, a growth rate of 13 percent is expected, which would mean ecommerce in Europe will be worth 602 billion euros in 2018.

For the first time, the ecommerce turnover of Hungary has surpassed the psychological limit of 500 billion Hungarian forints. Ecommerce in Hungary was worth 545 billion forints, or 1.65 billion euros, last year.

The business-to-consumers ecommerce turnover of Belgium is still increasing, with a 12 percent year-on-year growth rate this year. This would mean ecommerce in Belgium will be worth 11.84 billion euros at the end of this year.

The business-to-consumers ecommerce turnover of Italy is still growing and is expected to be worth 23.1 billion euros at the end of 2018. This would mean an increase of 9 percent, which is significantly lower than the growth rates of the last few years.

At the end of last year, French ecommerce federation Fevad counted about 173,000 active retail websites in France. This is an increase of 10 percent compared to one year earlier, when there were 157,273 active merchant websites in France.

Last year, there were about 9,000 retailers across Austria that sold online. This means that the number of online stores in this European country has nearly tripled over the past ten years. Also during the same period, the number of online shoppers in Austria has doubled.

During the first three months of this year, 7.4 million Belgians made 23 million purchases online. While doing this, they spent 2.73 billion euros, which is an increase of 12 percent compared to the same period last year.

It may not come as a surprise, but of all online stores German consumers visit, Amazon is the one they spend the most of their time. The top ten of online stores where users spend the most time also consists of Chinese ecommerce giant AliExpress, shopping app Wish and online flea market Shpock.

The business-to-consumer ecommerce turnover in the United Kingdom has increased to 13.7 billion pounds, 15.6 billion euros, last year. This is a 13.65 percent increase and for next year, a growth rate of 14.3 percent is predicted, which means ecommerce in the UK could be worth 17.8 billion euros.

The total value of online sales in Italy has doubled in the last four years. The online retail industry is now worth about 24 billion euros and accounts for 6 percent of the total retail industry in this Southern European country.

UK online food delivery service Deliveroo is the fastest-growing company of Europe. Between 2013 and 2016, the company's revenue increased by 107,117 percent. That's more than the number two on the list, German heating provider Thermondo, achieved during the same period.

Ecommerce shows to be an increasingly important part of the Otto Group's business. The company saw its online revenues worldwide increase grow 10.9 percent to 7.8 billion euros. In Germany, the online business of the Otto Group generated revenues of over 5.4 billion euros, an increase of 10.2 percent. Growth drivers are OTTO and About You.