Statistics

About one in six European companies that employ at least ten persons sold products and/or services via a website or apps last year. Among those companies, almost all of them sold to their own country, while less than half sold to customers located in other EU member states. Over a quarter of online-selling companies sold to non-EU customers.

During the first three quarters of this year, 15.7 billion euros was spent online in the Netherlands. The ecommerce turnover during the last quarter is estimated to be worth 7 billion euros, which means ecommerce in the Netherlands will be worth 22.7 billion euros at the end of this year.

The top 10 of largest online stores in Belgium are being dominated by foreign players. The entire top five is filled with Dutch, German and American online stores. The first Belgian ecommerce company can be found on the sixth place.

The Netherlands and Italy will be the fastest-growing ecommerce markets in Europe during the next five years. In both countries, the online retail industry will increase by 14 percent every year until 2021. Turkey is another fast-growing ecommerce industry in Europe, with a projected compound annual growth rate of 13 percent.

Ecommerce in Spain increased by 24.8 percent year-on-year during the first quarter of 2017. During these three months, 6.8 billion euros was spent online, while the number of transactions increased by 31 percent to 115 million.

There are over 800,000 online stores in Europe, research from Ecommerce News Europe in collaboration with Dataprovider shows. These online stores are widely spread across the continent, but most ecommerce websites can be found in Germany, the United Kingdom and the Netherlands.

Ecommerce in Europe will increase by 19 percent during 2017, the Global Ecommerce Association predicts. Only in Asia, ecommerce will be growing harder this year. But with Europe having the highest internet penetration, the ecommerce boom in this region is all the more striking.

There are several ecommerce companies in Sweden that have grown by several thousand percent since 2015. The fastest-growing ecommerce company in Sweden even saw its revenue increase by 61,850 percent between 2015 and 2016.

There is a future for online sales of flowers and plants, especially towards men. The market share of ecommerce in Europe's spending on flowers and plants currently ranges from 3 percent in Germany to 14 percent in the UK, but the Dutch Rabobank expects this share will grow to 30 percent by 2027.

Bol.com is the biggest online retailer in the Netherlands. Again. The ecommerce company, owned by Ahold, ranked first in the annual Twinkle100, a list of the biggest ecommerce companies in the Netherlands. Coolblue and Wehkamp ranked second and third.

Ecommerce in Russia was worth 498 billion rubles, or 7.2 billion euros, in the first half of this year. This is an increase of 22 percent year-on-year. The Russian online retail industry is expected to be worth 15.99 billion euros at the end of this year.

Amazon, Otto and Zalando dominate the online retail industry of Germany. Together, these three companies account for about 44 percent of total sales from the top 100 ecommerce players in Germany.

Ecommerce in Portugal is estimated to increase by  over 12 percent this year, so total online sales of goods and services in the Southern European country could be worth 4.73 billion euros at the end of this year. That's a nice growth compared to the 10.52 percent increase of last year.

Ecommerce in Belgium was worth 4.9 billion euros during the first six months of this year and the prediction is the online retail industry will surpass the 10 billion euros mark for the first time ever at the end of this year.

Ecommerce in Denmark is estimated to be worth 15.5 billion euros in 2017. If this prediction comes true, it would mean the B2C ecommerce turnover in this Northern European country increases by 15 percent compared to last year.