Statistics

While Cyber Monday is still more popular in the United States, in Europe retailers increasingly embrace this day to boost their sales. In the UK and Germany there was an increase in conversion in consumer electronics during Cyber Monday last year, while there was a decrease for clothing and footwear in the UK and Spain.

Soon it will be Christmas. And that means spending some precious time with your beloved ones, but Christmas is also about presents. And Europeans love to shop those presents online. As a matter of fact, in Europe 19.3% of online sales for the year will land dur­ing Christ­mas, which is a 10 per­cent increase over last year. And together, Europeans will spend 1.67 billion euros during peak online shop­ping days across the countries.

Bol.com, the biggest ecommerce site in the Netherlands, has reported revenue of 680 million euros for 2013, which is half of the 1.4 billion euros revenue generated by mother company Ahold as a whole. Bol.com now wants to hit the 1 billion euros mark in 2017.

The ecommerce industry in Central Europe has shown an average growth rate of nearly 23% last year. That is a better development than the average European growth of 17.5%. Together, the countries in Central Europe generated online sales worth 93.3 billion euros. Back in 2012 total sales were worth 75.9 billion euros.

Italian online fashion retailer Yoox said it may encounter problems trying to meet analyst expectations for an 18% increase in full-year revenues after its sales grew by 'only' 15% during the first nine months. The Italian ecommerce company posted sales of 366 million euros during the first three quarters of this years.

The ecommerce industry in Eastern Europe is expected to reach 23 billion euros worth of sales in 2014. In absolute numbers, this region may not be top notch, but when we consider the average growth rate of 47% over the year 2013, the ecommerce market in Eastern Europe is showing the strongest increase in Europe.

The B2C ecommerce industry in Russia has been growing rapidly. As a matter of fact, it was ranked fifth worldwide in ecommerce growth last year. Russia is now forecasted to surpass South Korea to become the ninth largest ecommerce market worldwide. And in 2018, the industry could be worth 30 billion euros.

The total ecommerce industry in Northern Europe is expected to reach sales of 36.8 billion euros in 2014. One year ago, the online economy of goods and services in this region was worth 33.2 billion euros, so this year there’s probably gonna be a growth of 10.8%.

The ecommerce industry in Spain was worth 12.73 billion euros in 2013 and reached a turnover of 3.43 billion euros during the fourth quarter. This corresponds to a 29.2% increase compared to the same period in 2012. During the last three months of 2013, more than 54 million transactions took place.

Bring, a Norwegian postal and logistics company that's owned by Posten Norge, has taken a look at the ecommerce industry in the Nordic region. This year's report shows that the consumers' total experience is important when shopping online. And it also shows that there are some big differences between consumers from Denmark, Sweden, Norway and Finland.

The ecommerce industry in Germany is about to finally surpass the 40 billion mark. As a matter of fact, the expectation is that this industry will be worth 42.8 billion euros at the end of this year. Last year, the share of online sales in the total retail industry was 8.4 percent, but according to IFH this share will be 9.4 percent this year.

The growth of the ecommerce industry in France is now less strong than it was a few years ago, but this does not prevent the industry from setting new records quarter after quarter. Between April and June this year, the Fédération E-commerce et Vente à Distance (FEVAD) has recorded more than 13.3 billion euros in online sales, up 10.5% year-on-year.

Online grocery shopping is getting more and more popular. In fact, the global online grocery market is expected to grow with 25% over the next five years. SyndicatePlus believes online grocery is the next frontier in ecommerce and took it upon themselves to map the European online grocery shopper. Let’s have a look at their study.

When it comes to delivery, the Netherlands seem like a misfit in Europe. A good misfit though, because Dutch customers can get their orders much faster delivered than their European counterparts. More than 80% of the Dutch online stores can ship items within a day.

The ecommerce industry in Western Europe is expected to reach 204.7 billion euros worth of sales in 2014. This makes this region, consisting of The United Kingdom, France, The Netherlands, Belgium, Ireland and Luxembourg, again the biggest ecommerce region in Europe.