Cainiao, the logistics subsidiary of Alibaba Group, will not move forward with its planned expansion at Liège Airport in Belgium. Two new warehouses that were on the drawing board will not be built, dealing a blow to Wallonia’s ambition to turn Liège into an ecommerce logistics hotspot.

Amazon will invest more than 1.4 billion euros in the Dutch market over the next three years. Earlier this month, the company also announced an injection of more than 1 billion euros in Belgium. The American company aims to win over shoppers and online buyers across the Benelux region in its battle with local market leader bol.

Paypal has increased its stake in German ecommerce software company Shopware. The online payment system now has a stake in the company of around 41 percent. The move can strengthen PayPal’s position in European ecommerce.

Refurbed, the marketplace for refurbished electronics, household, and sports products, has raised 50 million euros for further European expansion. The fast-growing and profitable company seems to be preparing for an entry into the United Kingdom.

European retail and wholesale association EuroCommerce is urging policymakers to quickly implement a unified handling fee for international parcels. A national approach to customs reform and to the parcel tax could undermine the integrity of the single European market.

Overall, online sellers in Italy seem satisfied with the digital services they use. However, in any analyzed area, the degree of satisfaction does not reach higher than 80 percent. This indicates that there is still room for improvement, or new operators in the Italian market.

Amazon’s selling partners can no longer use a default handling time of two days. The company has automatically halved the timeframe, to the surprise of many sellers. From now on, they must manually set longer handling times in Seller Central, on a per-item basis.

In the financial year between 2024 and 2025, the European cross-border ecommerce market reached a turnover of 358.7 billion euros. And 247.5 billion euros, or 70 percent, of that was generated by online marketplaces.

Ecommerce continues to expand rapidly in Portugal. According to the 2025 E‑Shopper Barometer by Geopost, 75 percent of Portuguese consumers now buy online, and nearly half are considered regular online shoppers. Each Portuguese online shopper makes around 39 online purchases per year, a slight increase from 2023 but still below the European average of 49.

TikTok has launched Shop Local in the United Kingdom, a support scheme for small and medium-sized enterprises (SMEs). The competition promotes the sale of homegrown goods to British consumers, with packages to help local businesses set up and start selling on the platform.

Around 50 percent of online shoppers in Germany, France, Italy, Spain and the United Kingdom have shopped at Temu or Shein this year. Compared to a year ago, the amount of shoppers using those platforms has not changed much. It seems that Temu’s and Shein’s growth in Europe has slowed down.

Zalando has taken new steps in Southern Europe. The German company has launched a dedicated website for Portugal. Additionally, Zalando has started selling beauty products in Spain, which have not yet been part of the offering in the neighboring country.

On average, online sellers are active on six different marketplaces. As 63 percent of consumers prefer marketplaces over brand sites, sellers need to make sure that their products are present there. However, selling on marketplaces comes with its own challenges as well.

Amazon is investing over one billion euros in the Belgian market over the next three years. The American company aims to improve the customer experience for Belgian shoppers and help small and medium-sized businesses grow both domestically and internationally.

Large international online platforms have grown rapidly in the Netherlands in recent years. However, local players still dominate the market. According to the latest Twinkle100, AliExpress, Shein and Temu are not among the ten largest online retailers in the country. Far from it. Amazon has also taken a step back, in both turnover and ranking.